Watch This! Sony Ericsson Bluetooth

Written by PRESS RELEASE

Monday, 18 June 2007

Berlin, Germany - 14th June, 2007. With three distinctive new Bluetooth watches from Sony Ericsson announced today, you really can have it your way. Select the one that fits your style from the Bluetooth MBW-150 range and enjoy the convenience of controlling your phone from your wristwatch. Created together with Fossil, a world expert in watch technology, this new range of Sony Ericsson MBW-150 Bluetooth watches is truly ahead of its time, bringing together contemporary design and cutting edge Bluetooth technology The Bluetooth Watch MBW-150 range by Sony Ericsson Understated cool Be first among your friends to control your phone with your watch Subtle control See who's calling on your watch display and choose to reject, mute or take the call via the phone or a headset Individual style Choose from one of three new styles of Bluetooth Watch: Music, Executive or Classic Edition "From the moment you use a Bluetooth Watch you wonder how you ever managed without it," says José Barreiro-López Head of Sales & Marketing Support of Sony Ericsson. "Using your watch as a wire-free interface with your phone is about as convenient and non-obtrusive as you can get. Now whether you're out socialising, working, or just at home with your family, there's a Bluetooth watch to go with you." Timeless design In conjunction with Fossil, Sony Ericsson has created three Bluetooth watches that stand out on your wrist and incorporate stand-out technology. The Bluetooth Watch MBW-150 Music Edition is finished in black with orange details; the Bluetooth Watch MBW-150 Executive Edition features a professional-looking stainless steel bracelet and the Bluetooth Watch MBW-150 Classic Edition sports a premium leather strap and black face. Choose the Edition to suit your style: Bluetooth Watch MBW-150 Music Edition Control your music phone with your watch Bluetooth Watch MBW-150 Executive Edition Keep ahead of the pace and control your phone in a way that keeps you focused Bluetooth Watch MBW-150 Classic Edition Relax in casual style while keeping in touch with the world All three timepieces in the MBW-150 range have a scratch-resistant mineral crystal glass face with an antiglare coating. When not using them to control your phone they look exactly like a regular watch, thanks to a discreet OLED display that's only seen when in use. What's more, the addition of Bluetooth technology does not lead to a compromise on time-keeping. A Quartz analogue precision movement, plus a digital time display that's synchronised with your phone, make sure that you stay on track. Discreet style Whatever the situation, when your phone rings you need to be able to check who's calling quickly and without breaking your engagement with the people around you. When an incoming call or a text message arrives, the Bluetooth Watch MBW-150 gently vibrates on your wrist, so with a quick glance you can see the caller ID on the display. Lightly touch a button on the watch to decide whether to reject or mute the call, or take it by pressing the Answer key on your headset, car handsfree or phone. Remote control You don't need to have your phone in your hands to manage calls or music. Use your Bluetooth Watch MBW-150 as a music remote control when you phone's on the other side of the room or if you're using it to listen via your home speakers. View tracks, adjust the volume, change the tune or switch your music off, all from your watch and without getting out of your chair. The easy life New features make life even easier when controlling your phone through your wristwatch. Auto pairing connects the watch to your phone automatically the first time they are linked to each other so there's no set-up routine. If you live your life looking for your phone, the Bluetooth Watch MBW-150 will help you keep hold of it, since it gives out a vibrating signal when the phone goes out of range. Finally, thanks to Sony Ericsson's expertise with Bluetooth technology, the signal should always be robust and reliable. Partners in time The Bluetooth Watch MBW-150 is compatible with a wide range of Sony Ericsson phones and the full list can be viewed on www.sonyericsson.com. Perfect partnerships include the new W910 Walkman phone with the Bluetooth Watch Music Edition, the K850 Cyber-shot phone with the Bluetooth Watch Classic Edition and nothing less than the Sony Ericsson P1, the latest addition to the smartphone portfolio, with the Bluetooth Watch Executive Edition. The Bluetooth Watch MBW-150 range at a glance: Key Features Analogue Bluetooth Watch Technically innovative with classic watch design Stainless steel Mineral crystal scratch resistant face with antiglare coating Discreet yet clear OLED display Quartz movements for exact time keeping Strong wireless link to phone using Bluetooth 2.0 Time indicator Analogue Digital from mobile phone Discreet call handling Caller ID in display Reject/mute call through watch Adjust volume Music player control Play, stop, next/previous track Adjust volume SMS/MMS message alert Vibrates upon receiving an SMS/MMS Out of range warning Vibration alert at 10 meters from phone Auto pairing Easy to set up Water resistant Up to 30 meters Compatibility For complete list please see www.sonyericsson.com/accessories Availability and versions Standby time: Battery indicator Bluetooth functionality up to 7 days Analogue time keeping up to 7 additional days Weight: Music: 85g Classic: 77g Exec: 182g Kit content: Bluetooth Watch MBW-150 Charging Clip Standard Charger CST-70 User Guide Exclusive Box The Bluetooth Watch MBW-150 will be available in selected markets from Q4 2007 Developed in association with Fossil: www.sonyericsson.com Related news items Garmin Does Phone Nav -04/10/2007 Next-Gen 3G RAZR DownUnder -24/09/2007 New Pearl Colours Coming -18/09/2007 First Windows 6 Palm In Australia -12/09/2007 AudioHub Speaker System New From Logitech -12/09/2007 Newer news items Fujitsu Announces LifeBook S6410 -24/06/2007 iPhone Delivers Up to Eight Hours of Talk Time -18/06/2007 New X-Series handsets from 3 -18/06/2007 Nokia pumps up the volume with three new Bluetooth headsets -18/06/2007 Nokia introduces three versatile mobile phones targeted to mid-range market -18/06/2007 Older news items Two New Walkman Phones From Sony Ericsson -17/06/2007 Walkman Brand Expands -17/06/2007 New Sony Ericsson Music Accessories -17/06/2007 GPS Phone Solutions From Sony Ericsson -17/06/2007 New, Slim Sony Ericsson Clamshell -17/06/2007 Tag This Now: