Australian Telco Unveils Clever New Brand

Written by PRESS RELEASE

Tuesday, 05 June 2007

Melbourne, AUSTRALIA - Tuesday June 5, 2007 - Access Providers (ASX: APV), Australia's largest wireless business telecommunications company, is today re-branding and re-launching itself and its fully-owned subsidiaries, Saise Telecom and Activ Australia, under the name Clever Communications Australia. All products and service offerings have been streamlined and consolidated under the new corporate brand. The re-branding marks the culmination of the successful integration of the acquired companies, and the unveiling of a new, unified company, as well as setting the foundation for the company's next stage of growth and expanded product offerings. "This is not about a new name and a fancy logo," said Keith Ondarchie, Chairman & CEO, Clever Communications Australia. "We have taken three complementary organisations and undergone an intensive integration process of cultures, products and brands to create a fundamentally new company that we are unveiling today. We are now one company, with one message to customers and competitors: ‘we are here to simplify the complexities of IT&T for Australian businesses'." The new name represents the company's approach, attitude, people, solutions and technology. The new logo reflects the new organisation as while it incorporates aspects of each of the integrated companies, it is fundamentally new and different. The new corporate brand provides the company with identity, focus, direction and motivation; enabling it to unify with a clear single purpose: to simplify the complexities of IT&T for Australian businesses. About Clever Communications Australia Clever Communications Australia, formerly Access Providers, is Australia's largest wireless business telecommunications company. Australian owned and listed (ASX:APV), it simplifies complex IT&T technologies to provide telecommunications, technology and media solutions to its business customers. Clever Communications is a fully-licensed telecommunications carrier: it owns and operates the largest wireless business network in Australia. It provides a ‘one-stop shop' for its customers' IT&T business needs including voice, data, internet, mobile, VoIP, co-location, hosting, applications, systems integration, and managed security. Clever Communications also provides wholesale wireless services to Australia's tier one telcos including Optus and Nextep. Clever Communications was formed in June 2007 by the combination of three complimentary telecommunications and technology companies; Access Providers, Saise Telecom, and Activ Australia. Together it has more than 25 years history in the Australian IT&T market. Clever is a high-growth company; it (as Access Providers) was ranked #11 nationally and #1 in Victoria in the Deloitte Fast 50 for 2006. Its head office is in Melbourne, Victoria. For more information go to www.clevercomms.com. Related news items Tiny Rugged UMPC WIth Vista -10/10/2007 Consumers Want FMC: Companies Don't See The Benefit -02/10/2007 Nokia Buys Map Company For US$8 Billion -02/10/2007 Seven In Unwired Takeover Bid -26/09/2007 Ultra-Mobile Sales Ready To Rocket -16/09/2007 Newer news items IDC Survey Found Mobile Games and Utilities Software Most Developed -24/06/2007 Older news items Stinging Palm Response Labels NTP Patents Dubious -06/11/2006 Tag This Now: