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3 Announces Intent to Launch Devices Based on QUALCOMM's BREW Solution |
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Written by Adam Gosling
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Monday, 25 June 2007 |
PRESS RELEASE : SAN DIEGO and LONDON, June 21 /PRNewswire-FirstCall/ -- QUALCOMM Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and mobile data solutions, and 3, a mobile media company that delivers a convergence of communications, entertainment and information to customers on the move, today announced 3's intention to launch handsets based on QUALCOMM's BREW(R) solution.
Always seeking to push the boundaries of mobile content and improve the quality and performance of the data services it offers its subscribers, 3 plans to leverage the BREW solution to offer highly-integrated, feature-rich applications.
3's success with its X-Series
open mobile Internet proposition will be further enhanced by deploying
services and applications that fully capitalize on the low level API access,
and over-the-air downloading capabilities, that BREW inherently provides
3, recognized as one of the most innovative mobile operators in the world,
with high data penetration and multimedia-content usage, intends to tap into
the global community of BREW developers that provide thousands of innovative
applications and services to the ecosystem.
The worldwide community of
publishers and developers has earned more than $1 billion from the sale of
BREW applications and services since the first commercial deployment of BREW
services in November 2001
"3 has again proven itself as an innovative operator with its decision to
launch BREW handsets, which will extend an integrated mobile Internet
experience," said Bob Briggs, senior vice president and general manager, BREW
for QUALCOMM Internet Services. "The rapid growth of BREW applications and
services is further proof of the value that leading operators, such as 3, are
finding in our offerings and solutions."
"3 has always been dedicated to offering customers the best possible
mobile Internet experience, and we believe this launch will allow us to extend
this philosophy even further," said Frank Meehan, director and general
manager, global 3G handset and application group, Hutchison Whampoa Limited.
"Using BREW, we can embed applications on the handset to deliver a single
integrated user experience, which in turn will encourage take-up of our
services."
A division of Hutchison Whampoa, the 3 Group, together with Hutchison
Telecommunications International Limited, is the leading global player in the
3G arena, holding licenses in 11 markets with total population coverage of
approximately 175 million.
In just three years, the 3 Group has built an
entirely new mobile broadband network, achieving probably the fastest rollout
of a radio network in the entire telecom industry. Marketed globally under
the 3 brand, the group was the first operator in the world to provide
dual-mode 3G services
To date, 3 has launched commercial 3G services in Italy, the United
Kingdom, Australia, Austria, Sweden, Denmark, Hong Kong, Israel and Ireland.
Hutchison announced more than 13.5 million customers in August 2006.
For more
information about 3, please visit: www.three.com
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