Dell Adds A Splash Of Inspiron

Written by Adam Gosling

Wednesday, 27 June 2007

Somewhat famous for its stock standard corporate computers (at least they were never beige), it was perhaps the acquisition of Alienware last year that prompted the designers at Dell to lose their inhibitions and dream up the pink Inspiron. The new colorful range of laptops were announced gloablly as part of a launch which also included the release of new dekstop PCs and a new high-end gaming laptop - the XPS M1330. The colorful additions to Dell's product lineup will also be backed by a new consumer marketing campaign - Yours is Here, www.dell.com/yoursishere. In the announcement Dell describes the new campaign as a "vivid" and "eye-catching". The new laptop range seeks to spice up the company's Inspiron line of mobile computers by adding a colorful range of casings. The new color choices include Ruby Red, Midnight Blue, Jet Black and the aforementioned Flamingo Pink and Sunshine Yellow. In all there are ten colors in the range. "We've packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colors choices to help customers experience the high definition lifestyle they seek," said Alex Gruzen, senior vice president for Dell Consumer Products. "Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world's thinnest 13-inch notebook." The new XPS M1330 is claimed to be the world's thinnest 13.3-inch notebook. With a starting weight of 3.97 pounds , the .9 inch thin XPS M1330 features cutting-edge design elements and a durable magnesium alloy chassis with brushed aluminum accents. XPS customers only get the choice of three colors: Tuxedo Black, Pearl White or Crimson Red. Other new products on offer are Inspiron 530, 530s and 531, 531s desktops and on the laptop side, the company introduced new dodels at all three screen sizes - the Inspiron 17-inch 1720 and 1721, the 15.4-inch Inspiron 1520 and 1521 and the 14.1 inch Inspiron 1420. THe company also announced new 19-inch and 24-inch widescreen flat panel displays. "Getting to know customers is what we do best," said Zita Cassizzi, vice president of Dell's consumer marketing. "Taking their feedback, putting it to work, and delivering the devices consumers want most is reflected in these new products. As our new campaign says: Yours is Here." The new range features desktops and notebooks with widescreen displays for all and optional mobile broadband the notebook portfolio and Wi-Fi on the desktops. Also check out www.delllounge.com Related news items Hybrid Drive Boosts Laptop's Skillset -10/10/2007 The Poor Man's Palm -02/10/2007 Palm Goes Consumer With Treo 500v -12/09/2007 Vodafone UK Promises All-You-Can-Hear Music -12/09/2007 Palm Deletes Foleo Folly -05/09/2007 Newer news items Sony Changes VAIO Target Segmentmentation -08/07/2007 Dell Options Mobility Or Grunt -03/07/2007 Toshiba Gets Serious With New Gaming Laptop -27/06/2007 Toshiba Becomes Latest AMD Customer -27/06/2007 New Toshiba Qosmio Slightly Smaller -27/06/2007 Older news items New Cases For New Toshiba Satellites -23/05/2007 Acer To Introduce 5 Centrino Pro Notebooks -17/05/2007 Better Performance Longer Battery Life -12/05/2007 Santa Rosa Becomes Centrino -09/05/2007 BMW-Inspired Acer Aspire -03/05/2007 Tag This Now: