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Vodafone HSDPA Stretches To Brisbane Print E-mail
Written by Adam Gosling   
Thursday, 05 July 2007
The high-speed broadband upgrade to Vodafone's mobile phone network is progressing with Sydney, Melbourne, Canberra, Brisbane, Gold Coast, Sunshine Coast, Adelaide and Perth now all on the 3.6MBps 3G network and customers on the New South Wales' Central Coast due to be added in September this year.

Vodafone's said customers on the network can expect to enjoy download speed in the order of 600kbps to 1.5MBps, stressing that it also uses compression and optimisation software which automatically compresses all inbound and outbound data resulting in quicker data delivery speeds and file transfers which ultimately reduces data costs.

On average, Vodafone customers will see their data throughput compressed by around 30 per cent, said a company statement.

Peak upload data rates are 384kbps with real-time speeds expected to average around 250kbps. In other words, downloads are about approximately four times faster and uploads are about three times faster. Vodafone also expects to deliver further enhancements to upload speeds, once High Speed Uplink Packet Access (HSUPA) technology becomes available for its network.

"We launched HSDPA, which we're marketing as ‘3G broadband' in inner metropolitan Sydney and Melbourne in October 2006 and demand has been phenomenal," said Edward Goff, General Manager Business Markets at Vodafone Australia.

"Every month we're connecting thousands of customers to mobile broadband with our 3G broadband USB modems and data cards and that's set to increase exponentially now that we've flicked the switch on more metro areas."

The company expects to begin offering an HSDPA-enabled Smartphone in the "very near future", but until then its USB modems and data cards.

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