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Sony Changes VAIO Target Segmentmentation |
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Written by Adam Gosling
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Monday, 09 July 2007 |
Sony's laptop computers are high-priced luxury items in Australia
forcing the company's market share well out of the top five, but in
Taiwan Sony is the third largest vendor. Moreover the company is
perhaps planning on growing that share by tackling a slightly
downmarket mainstream consumer market.
According to this report in the DigiTimes
Sony has recently launched its latest Vaio-branded TZ- and CR-series
notebooks in Taiwan. The TZ series seems aimed the higher end of the
market as we would anticipate with Sony VAIO devices, but the new CR
models are priced more for the mainstream consumer market.
The VAIO CR13 for example is a 14.1-inch device in four optional colors
with a retail price of NT$39,800 (US$1,213). Typically, says the
report, the average selling price for VAIO notebooks in the first
quarter was NT$55,000 in Taiwan.
In contrast to the lower priced CR range, the TZ series seems to be
going even furthe up market with an 11.1-inch LED backlight display
model priced between NT$62,900 and NT$69,800.
Sony's 10% share of the notebook market translates to 4 million VAIO
branded desktops and notebooks in the 2006 year. THe company is hoping
to increase that to 4.6 million during this coming fiscal year.
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