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Google Experiments With AdSense For Mobile |
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Written by Adam Gosling
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Tuesday, 17 July 2007 |
Google is taking the first tentative steps toward a mobile
advertising push for its pay-per-click advertising platform in a move
that could deliver new revenue streams toproviders of mobile content.
The company has begun a limited Beta test inviting mobile website developers to display its adverts on their sites.
The websites must meet certain criteria to qualify for the Google
AdSense for mobile test. They must be written in either WML (Wireless
Markup Language), XHTML (Extensible Hypertext
Markup Language) or CHTML (Compact HTML) and there are more strict
limits on the number of adverts per page.
Presumably because the screen space on mobile devices is limited Google
will permit only one AdSense for mobile ad unit per mobile webpage,
although what it describes as a "double" ad unit can be placed on the
bottom of the
page.
Like its other pay-per-click advertising program, the mobile AdSense clicks must take the user to the advertiser's landing
page and may not be interrupted or prevented in any way.
Google already delivers up advertisements with its mobile search
results,. but this is the first time it has attempted to deliver
adverts alongside third party content.
To do so will most likely present a significant challenge where
relevance must be spot on if only one or two adverts are presented.
Also users may be less inclined to follow links in a mobile
environment where data rates are low and costs are high.
If
visitors are unwilling to follow links no revenues will flow to
publishers making Cost per Impression advertising more attractive to
them.
Disclosure: mobilised is funded entirely from Google Pay-Per-Click AdSense revenues
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