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Mobile Apps Worth Billions To Operators |
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Written by Adam Gosling
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Thursday, 02 August 2007 |
Industry research house ABI Research, has released estimates of the value it thinks the mobile applications business will be worth by 2012 and the numbers are staggering.
Mobile applications such as e-mail, sales force automation tools, mapping applications as well as raw Internet
access will generate over US$100 billion
in worldwide revenue by 2012, according to ABI.
These
mobile data applications and services are predominantly aimed at
business customers to make them more efficient and improve their work
quality so the money to pay for them is there for the taking. ABI
defines its business
applications and services for mobile handsets to include information
access, computing, integrated information access/computing,
business process solutions and communications.
If you include the
communications category real-time communications such as voice services
and messaging, the combined revenues from all
mobile business categories is expected to grow from
US$242 billion in 2007 to global revenues of US$389 billion by 2012.
Principal
analyst Dan Shey says, "The industry is at the cusp of some
phenomenal growth for data applications and services delivered to the
handset. Although voice will still generate the bulk of revenues from
business customers, mobile data services revenues will become 26% of
ARPUs by 2012, a 29% compound annual growth rate."
The researcher notes that information
access/computing and business process solutions, relatively new
applications, will experience the highest growth rates of
all because they address specific business of industry needs.
"Business functions
and processes require different amounts of communications, computing
and information access. Value chain players that participate in
creating products with the right mix of these mobile capabilities will
be riding a wave of growth for mobile solutions having CAGRs of between
80 and 90%."
Mobile Business Applications and Services
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