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Vodafone UK Promises All-You-Can-Hear Music |
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Written by Adam Gosling
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Wednesday, 12 September 2007 |
By Christmas Vodafone UK says it will be offering music subscription
services that promise unlimited music downloads direct to your phone
for just £1.99 per week.
Subscribers signing up for a range of 3G handsets this Christmas will
be able to access a library of more than 1 million songs from a wide
range of leading and independent labels provided to Vodafone under and
exclusive agreement with Omnifone, a UK based mobile
music company.
Universal Music
Group, Sony BMG Music Entertainment, EMI Music and Warner Music Group are among the labels customers will be able to access.
The service will be available on existing 2.5G and 3G mobiles, but
will no doubt be heavily promoted as part of Vodafone's new handset
announcements in the pre-Christmas sales period.
A new 8GB Nokia N95 with
5 mega pixel camera, the touch-screen activated Samsung F700, and
the Sony Ericsson W910i (Havana Gold Design) with its 40Mb memory and
innovative shake control are among those on offer.
The 'MusicStation' service will be accessed through Vodafone live! on
a wide range of music handsets, including new Christmas models like the
Sony Ericsson W910i from November.
"We're building on the momentum of our Vodafone Mobile Internet
launch and our commitment to music through the Vodafone TBAs and our
Vodafone Live Music Awards," says Tim Yates, CMO, Vodafone UK. "Today's
announcement is a first for music on the mobile in the UK and means a
fundamental change to the way people experience music on their phones.
Vodafone is bringing unlimited music downloads on a wide range of
handsets for under £2 a week.
"Our new handsets will enable customers to make the most of both
music and Vodafone Mobile Internet services. We have a range of mobiles
from value for money pay as you talk handsets to more sophisticated
models offering a huge range of features. There will be something for
everyone from Vodafone this Christmas."
"MusicStation is the first mass-market, unlimited mobile music
download service in the UK," adds Rob Lewis CEO of Omnifone. "We are
delighted Vodafone is making MusicStation available to its customers on
Vodafone music mobile phones ahead of Christmas."
Users will be able to share
playlists and tracks with other people, building music-based social
networks by receiving gig news and dates, messaging their friends and
sending recommended tracks using ‘collaborative filtering' and ‘nearest
neighbour technology' to identify new tracks and artists others are
likely to be interested in, says the company.,
Downloaded MusicStation tracks and user playlists are stored
centrally so that if a customer's mobile is stolen, lost or upgraded,
the replacement handset will automatically restore the customer's
music, playlists, friends and preferences the first time MusicStation
is switched on.
MusicStation automatically stores a customer's favourite tracks on
the phone's internal or removable memory. MusicStation
maximises the capabilities of any mobile phone using unlimited
downloads from the network to provide access to any of the catalogue at
any time. MusicStation's technology also ensures that the memory
allocated on the phone is always used to store the customer's favourite
and about-to-be-played music. This means that users can listen to their
favourite tracks when in Flight Safe mode and have unlimited access to
the full catalogue when connected to a 2.5G or 3G network.
www.vodafone.co.uk
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