|
|
|
Yahoo! GungHo! On Mobility! |
|
|
|
Written by Adam Gosling
|
|
Tuesday, 08 January 2008 |
Yahoo! is using this year's CES show in Las Vegas to position itself in
the mobile space saying it wants to be a major player: delivering "the
most personally-relevant and
indispensable Internet experience".
Co-Founder Jerry Yang has used his CES Keynote to demonstrate Yahoo!'s latest mobile offerings This is living life with
an exclamation point, said Yang!
"We're committed to creating the
best and richest mobile experience for all consumers - making it
extremely personalized to their individual style and needs while
opening up the Yahoo! mobile platform to allow anyone to participate," he said.
New
mobile offerings launched at CES include the Yahoo! Mobile Developer
Platform, which is a solution for developers to create mobile widgets.
The
first third-party widgets built on this new platform - from launch
partners including eBay, MySpace and Viacom - will be made available
this week. Yahoo! Go Beta 3.0 was also launched. Where Go 2.0 was a
collection of
mobile-optimised services, Yahoo! says version 3.0 is an "open"
environment including an enhanced design, the new Yahoo!Another
announcement was the launch of a new Yahoo! mobile home page - try
http://beta.m.yahoo.com.
Calling the Go 3.0 initiative "game-changing" Yahoo! is trying to
create a mobile ecosystem around itself that along with new
developments in its mail and communications services will help place
Yahoo! as "the starting point" for everything we do.
"Yahoo!'s ultimate goal
is to bring the best possible Internet experience to the billions of
mobile consumers around the globe," said Marco Boerries, executive vice
president, Connected Life, Yahoo! Inc. "We believe that to succeed on
such a scale, the best strategy is to open up our mobile platform in
order to tap the innovation and talent of the world's developers and
publishers. Together, we'll be able to offer the wide selection of
content and services that will allow individual consumers to choose
their own ideal mobile Internet experiences."
There are four underlying tenets to Yahoo!'s mobile strategy says
the company. To monetise the fast-growing audience of the mobile
Internet by enabling advertisers to
reach their target audiences at large scale and with impact. To enable
publishers to mobilise their services quickly at low cost; to deliver
"indispensable mobile services" via its mobile portal home page which
is "destined to quickly become the essential
starting point for the mobile Internet globally" and finally to set the
"gold standard for the best mobile Internet experience across the
widest range of devices" with Yahoo! Go 3.0.
Newer news items
Older news items |
|
|
