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3 Doubles Broadband Allowance Print E-mail
Written by Adam Gosling   
Tuesday, 15 January 2008
Mobile operator 3 has doubled the data allowance for its mobile broadband plans delivering a New Year's bonus to both existing and new customers.

The new plans are A$29 per month for 2GB of data (previously 1GB), $49 per month for 4GB (previously 2GB) and $69 per month for 6GB (previously 3GB) of data. All plans comes with a free USB modem if you sign up for a 24 month contract. The service is fully HSDPA-capable now delivering theoretical speeds up to 3.6Mbps with typical speeds ranging from 600kpbs to 1.5Mbps.

The carrier has also introduced a new plan for its existing postpaid phone customers who can get 500 megabytes of data for just a $15 per month. The move adds more pressure to the price war that escalated in the lead up to Christmas with 3, Vodofone and Optus all delivering new plans with more data for less money. Telstra has so far stuck to its premium pricing making only minor adjustments to its NextG data plans in response to the competitive pressures.

In November Vodafone announced a 5GB plan for A$39 per month that was valid to people signing up prior to New Year's day, however the company still has the same offer running today (15th January, 2007). Meanwhile a 3GB plan on the Telstra BigPond service will set users back $114.95. This service is on Telstra's HSDPA network and capable of delivering a theoretical 6Mbps.

"The demand for mobile broadband is undoubtedly increasing at a fast pace, and for people wanting to connect to the Internet without being tied to a fixed line at a very affordable price, 3 Mobile Broadband is a great solution," said Noel Hamill, director Sales, Marketing and Product.

"Our recent half price mobile broadband promotional offer was very well received. We believe doubling the data with our new plans will speak to our customers and more people who want to realise the benefits of a personal broadband experience - surfing the net, accessing emails and downloading content - on the go for a lot less," said Hamill.

3 customers with an existing 24 month mobile broadband plan will move onto the new plan from their next bill, with customers on the old A$29 per month plan will have their 1GB data allowance doubled.

3's new pricing is available from Wednesday, 16th January from any 3 Store or Dealer or 3 Direct.

Plan - Over 24 months $15 per month* existing postpaid
$29 per month#
$49 per month# $69 per month#
3 Broadband Zone Allowance
500MB

2GB (previously 1GB)
4GB (previously 2GB)
6GB (previously 3GB)
3 Broadband Zone Additional Usage^
10ct/MB

10ct/MB
10ct/MB
10ct/MB
 
* Total min cost over 24 months is $360 (500MB plan). If service is disconnected within 24 months, $15 a month is payable for the remaining months of contract term & you must pay all outstanding charges. # Total min cost over 24 months is $696 (2GB plan), $1176 (4GB plan) and $1656 (6GB plan). If service is disconnected within 24 months, $20 a month is payable for the remaining months of contract term & you must pay all outstanding charges. ^National roaming (including within 3's Broadband Zone) is charged at $1.65/MB.

 


 

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