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New Brand For Sony Ericsson Smartphone |
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Written by Adam Gosling
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Tuesday, 12 February 2008 |
Sporting a huge 3-inch, full VGA display and a wide QWERTY keyboard to rival the Nokia E90, the new Sony Ericsson
XPERIA X1 targets the premium end of the lifestyle smartphone market with
the company's first foray into Windows Mobile devices.
The pitch is a very Windows one, with Sony Ericsson saying it has equipped the phone to let users do a "dynamic
range of activities at anytime and anywhere". In fact the phone is
clearly highly configurable with the desktop 'panels'(see picture)
user selectable allowing you to set up the phone for easy access to the
different "experiences" it has to offer - Web, multimedia and
applications.
While the company has leverage its Cyber-shot and Walkman brands
effectively, it hasn't until now had a smartphone brand: XPERIA is set
to change all that.
"XPERIA represents the first brand that is truly borne from within
Sony Ericsson. It represents our vision for a premium, energised
communication experience," said Dee Dutta, Head of Marketing, Sony
Ericsson. "This launch, and the announcement of the X1, further
strengthens the overall Sony Ericsson brand and places us at the
forefront of mobile convergence."
"Our vision for the XPERIA X1 is to deliver a seamless blend of
mobile Web communication and multimedia entertainment within a
distinctive design," said Rikko Sakaguchi, Head of Portfolio and
Propositions, Sony Ericsson. "XPERIA is our promise to think foremost
of user experience and to deliver the premium experience - anytime,
anywhere, anything, with anyone."
Sony Ericsson also highlights the ability to navigate in a
variety of different ways: by the touchscreen, the QWERTY keyboard, a
4-way key and
that optical joystick.
On the form factor side, the X1 has a unique Arc slider design allowing
for a slight angle between screen and keyboard to allowing for a better
typing/viewing angle.
The phone has 3G HSDPA support and WiFi along with a host of other features including a 3 megpixel camera and aGPS support.
Sony Ericsson XPERIA X1
   
Screen
- 800 X 480
- 65,536 color TFT
Memory
- Up to 400 MB Phone Memory
- Memory Stick SanDisk Micro support
Networks
- GSM 850
- GSM 900
- GSM 1800
- GSM 1900
- EDGE
- HSDPA
- HSUPA
- UMTS 850
- UMTS 900
- UMTS 1700
- UMTS 1900
- UMTS 2100
Available colours
- Solid Black
- Steel Silver
Sizes
- 110 x 17 x 53 mm
- 4.3 x 0.7 x 2.1 inches
Weight
- 145 gr
- 5.1 oz
Go To The XPERIA X1 Home Page
Visit The Sony Ericsson XPERIA X1 Features List
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