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Crazy John's Plans 20 New Stores Print E-mail
Written by Adam Gosling   
Tuesday, 11 March 2008
Vodafone has announced it has extended the retail and wholesale partnership with mobile phone retailer Crazy John's. Vodafone scored the business originally after the phone retailer fell out with previous partner Telstra.

The new deal will see the partnership extend "into the next decade," says a company statement, though other media reports suggest the deal could be a ten year agreement. Crazy John's began operating in the Melbourne suburb of Brunswick back in 1991 under the name Mobileworld by John Ilhan. Ilhan died suddenly of a heart attack about six months ago in October last year.

Crazy John's, probably Australia's largest phone retailer was once a major Telstra partner, but the two ended up in court with the retail chain demanding Telstra pay millions of dollars in commissions. The two companies parted company finally in July at the end of the contract period. Vodafone was able to secure the position as Crazy John's key network operator supplier.

Brendan Fleiter, Managing Director at Crazy John's, said: "Crazy John's relationship with Vodafone brings out the best in our company and our people, with high morale and strong sales. Business at Crazy John's has never been more positive.  This year alone, we'll open around 20 new stores throughout Australia to capitalise on Vodafone's national mobile broadband network expansion."

The company currently has about 120 retail outlets around the company, but before his death, Ilhan had plans to extend the phone empire to overseas markets.

Vodafone this week announced it had contracted Ericsson to roll-out a major network expansion and upgrade to HSDPA mobile broadband allowing the company to deliver services to 95 per cent of the Australian population.

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