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TRANSFLASH APPROVED BY SDA Print E-mail
Written by Adam Gosling   
Thursday, 14 July 2005
SanDisk Corporation has announced its TransFlash storage card format was officially endorsed by the SD Card Association and will be known as the microSD card.

The microSD and the TransFlash card are fully compatible, but the company plans to migrate its 10 mobile phone manufacturers across to the approved standard.

The company also announced the availability of a 512MB version of the card and said it plans to increase capacity to 1GB card by this year and to 2GB in 2006.

The microSD format is the smallest removable storage device in the world, but is only classed as semi-removable.

SanDisk currently supplies ten major handset manufacturers with TransFlash cards and has placement of this card at more than 60,000 retail storefronts. There are already more than 40 mobile phones that support TransFlash are shipping or have been announced. More than 5 million of the TransFlash cards have been shipped since SanDisk announced the format with mobile phone maker Motorola in February last year.

“Mobile phones now feature built-in high-resolution camera functions, content downloading capabilities and entertainment features that clearly demonstrate the need for removable storage cards to enhance mobile device capabilities," said Paul Reinhardt, newly appointed executive director of the SDA.

"SanDisk worked hard to ensure that the TransFlash card offers handset makers and consumers an ideal combination of large capacity, small physical size and cross-platform interoperability. By making this specification an industry standard, we believe this will spur even greater adoption and market acceptance.”

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