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TELSTRA 3G LAUNCHES |
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Written by Adam Gosling
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Monday, 05 September 2005 |
Telstra has launched its third generation mobile services leading with a link up to Australian Idol content to lure viewers.
Pitching its service as having the “widest choice of Australian information and entertainment content”, Telstra's Head of Pioneers Marketing, Mike Robey said: "These new high speed mobile services also offer Telstra customers new video features including video calling, video MessageBank and video ring tones. The launch of Telstra's new mobile services represents a major shift in the way our customers can communicate and access information on their mobile phone."
Leveraging its existing i-mode content which includes more than 200 sites from NRL, AFL, V8 Supercars to movie trailers and online games the 3G service will allow users to send and receive email using their Yahoo! and Telstra BigPond email accounts.
Telstra has also linked up with National Nine News and Sky News for information.
The coverage footprint includes Brisbane, the Gold Coast, Sydney, Melbourne, Adelaide, Perth and Canberra.
"So if you are on the train heading home after work, you can now watch the latest news, re-live the video highlights from the weekend footy or make a bid on eBay - all from your mobile phone," Robey said. "Accessing email from the convenience of your mobile phone has also become a modern day reality for Telstra customers with the introduction of Yahoo! and Telstra BigPond email, with Hotmail also coming soon."
Telstra is launching with four new handsets and two new capped plans. Customers who buy a 3G handset on a repayment option can take up the $49 and $79 cap plan with a $5 per month Mobile Surf and Email Pack and get up to $250 or $550 worth of standard voice calls, as well as MessageBank, and text messages. Both capped plans offer a two-month introductory free video call offer.
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