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VODAFONE 3G LAUNCHES |
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Written by Adam Gosling
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Tuesday, 01 November 2005 |
Vodafone has switched on its Australian 3G network bringing content, data and a swag of new phones to the table.
Vodafone live! with 3G, the company’s entertainment and information service on the new network and Vodafone Mobile Connect (VMC) with 3G, the mobile broadband service will be available in Sydney, Melbourne and Canberra as well as Airport terminals in Sydney, Melbourne, Canberra, Brisbane, Adelaide and Perth. The handset will be sold nationally through all Vodafone stores and resellers.
Coverage is to be expanded into metropolitan Brisbane, Adelaide and Perth and key regional areas such as the New South Wales Central Coast and Queensland Gold Coast next year.
Vodafone live! with 3G provides a portal to hundreds of thousands of music tracks, the latest music videos, sneak preview movie trailers, exclusive mobile TV ‘mobisodes’ of shows like South Park, Love & Hate and 24:Conspiracy, Sky News, Fox Sports, hundreds of high-resolution 3D and retro arcade-style games, video calling to any other 3G user within coverage areas, as well as standard services such as voice, PXT and TXT.
Vodafone is offering six handsets: the Sharp 903, the Nokia 6680, the Samsung z500, the Sony Ericsson V800, the Motorola V1050, and the Sony Ericsson V600. The Sharp 903 is exclusive to Vodafone and features Australia’s first integrated 3 megapixel camera with 24x digital zoom.
To encourage existing customers to migrate to 3G services, Vodafone will reward its medium to-long-term, high-value Prepay and On Account customers with either a free 3G handset or a contribution to a 3G handset.
Vodafone customers can choose between a 24-month $79 Super Cap contract option, which rewards customers with significant discounts on all 3G handsets’ recommended retail prices. By committing to a 24-month contract, customers can also walk away with a new 3G mobile for $0 upfront, paying the balance over 24 monthly, interest free instalments.
Vodafone has also launched a ‘buy one, get one free’ offer on its exclusive Vodafone live! Motorola V1050. Retailing for $599 for the two handsets, the offer is available when two customers simultaneously connect to the $79 Super Cap On Account on a 24-month contract.
Customers who purchase one of Vodafone’s six 3G handsets and connect to the new network between now and the end of this year will receive Vodafone live! with 3G content free for two months. The offer includes five free music tracks, two months free video calling within Australia and two months of unlimited mobile TV and exclusive video content(3).
Vodafone Mobile Connect (VMC) may be accessed with a 3G data card available for PC and Apple Mac laptops. The VMC with 3G data card is available for a recommended retail price of $399, and is also available for $0 upfront, then $16.63 per month for 24 months.
Vodafone will encourage its medium-to-long-term, high-value existing Vodafone Mobile Connect customers to migrate to mobile broadband by offering them either a free VMC with 3G data card or providing them with a $150 discount on the recommended retail price of a new data card.
As an introductory offer Vodafone is providing customers with three months free mobile broadband when they purchase the Vodafone Mobile Connect with 3G data card and choose the $99.95 per month Data Unlimited bundle.
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