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TEENS DRAWN TO MUSIC VIDEO’S |
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Written by Adam Gosling
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Tuesday, 08 November 2005 |
The latest research is showing that US consumers, teenagers in particular, like short, easily consumable content for their mobiles.
That includes music videos, TV sitcoms, and movie trailers, when it comes to portable streaming video and downloads, according to "Mobile Entertainment: Platforms & Services," a new study from Parks Associates.
By far it was music videos that attracts. Overall 15% all US households and 38% of teenagers showed interest. This validates the launch of Apple’s new iPod Video says the researcher and demonstrates that deploying short, targeted videos to complement its existing iTunes music service is a good bet.
Further, as a growing number of existing television providers - including major US cable operators - seek to enhance their offerings, they may augment their deployment with these types of mobile video content.
“he value of the mobile video experience will emerge through enhancements to existing services," said Kurt Scherf, vice president and principal analyst at Parks Associates. "As early results from the Apple video experiment have shown, consumers are reacting well to the notion of music videos that complement iTunes audio tracks. The value of mobile content from the cable providers' perspectives will be in instant access to sports highlights, news, and perhaps movie previews, services that will enhance both their multichannel and standard on-demand offerings."
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