Motorola Gets More Colourful

Written by Adam Gosling

Tuesday, 21 March 2006

Slow on the up-take, but excelling in its recent execution, Motorola is learning from the success it has experienced with the pink Rokr and is offering a wider range of colourful mobiles. This time the target is its PEBL phone, which it is launching in a range of colours – green, pink, blue and orange. The phones have more than bright and bold looks to recommend them, unique design that features include what Motorola describes as “a remarkably effortless one-handed opening hinge mechanism”. The PEBL phones are video capable, have Multimedia Messaging Service (MMS) and come equipped with Bluetooth and independent speech recognition for true hands-free calling. “We’ve gone from pink to “whoa” - leveraging our leadership in colour and design to make the PEBL expressive and refreshing. This is a product you choose because you want it, not because you need it,” said Jim Wicks, Vice President and Director, Consumer Experience Design, Motorola.  “Combining a rich experience in technology with the value of self expression, the Motorola PEBL in living colour is a break from the traditional and makes a deeper connection between consumer and mobile device – it allows you to directly mix and match your mobile phone style.” The colour PEBL phones are expected to be available some time in the first half of 2006. Motorola's PEBL Related news items Ringtone Service Wins Creativity Award -26/09/2007 Telstra Wireless Hits Speed Record -24/09/2007 Gearing Up For iPhone? -24/08/2007 With Half A Billion Cell Phones China Readies High Speed -24/08/2007 Motorola Nudged Out Of Second Place -04/08/2007 Newer news items Samsung Slims Down GSM Handset -07/04/2006 BlackBerry 8700 Series On Telstra -06/04/2006 Fairfax Adds To Optus Zoo -04/04/2006 Converged Phones Dominate APac Sales -31/03/2006 Samsung Z510 Ultra Slim 3G -20/03/2006 Older news items Samsung Announces 10 Megapixel Phone -08/03/2006 Sony Ericsson Leverages Cyber-shot Brand -01/03/2006 NEW iMATE FLIP FACTOR -27/02/2006 SUPER SIMS MAKE DEBUT -19/02/2006 PALMSOURCE RELEASES LINUX FOR SMARTPHONES -15/02/2006 Tag This Now: