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Unwired Signs Fairfax For Location-Based Content |
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Written by Adam Gosling
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Thursday, 01 June 2006 |
Fairfax Digital and Macquarie Radio Network are the latest additions to wireless broadband provider, Unwired’s, walled home page. The new services will deliver location specific content from tomorrow.
The agreement will see content from The Sydney Morning Herald and The Age websites delivered to Unwired customers based on their location in a tentative step toward mobile location services.
The broadband provider already has a relationship with Macquarie Radio Network which owns 2GB and 2CH. By the end of June Macquarie Radio will help Unwired serve up localised content to Unwired customers in Sydney and Melbourne, the company said in a statement to the Stock Exchange.
“This is ultimately about customer convenience. Our research shows that two thirds of our customers use Google, a Fairfax news site or Unwired as their homepage. Our deals with Fairfax, Macquarie Radio and Google mean we can now deliver a ‘one stop shop’ for the majority of our customers with the added bonus of specialised 2GB radio broadcasts,” said Unwired CEO David Spence.
Unwired has a search portal deal with Google which it announced earlier this year.
“We are now going beyond the convenience of portability and anytime/anywhere broadband. The customised Fairfax and Macquarie Radio content is another step towards Unwired delivering customers the ultimate personal broadband experience by recognising a customers’ physical location, wherever they are, when they are accessing the internet,” Spence said.
“The partnership between Unwired and Fairfax Digital is a step forward in the next phase of online content delivery. We are pleased to be able to provide content to Unwired’s portable user base. The provision of portable content is a significant market opportunity and one which we are actively pursuing to meet the news consumption appetite of our readers,” said Fairfax Digital CEO, Jack Matthews.
“The inclusion of the 2GB news updates gives Unwired customers the ability to access breaking news and information in real-time with the added convenience of portability. We intend to adapt the content we offer Unwired as the demands and locality of its customer base expands. This initiative is part of Macquarie Radio’s overall strategy to offer our unique depth of content to a national audience, while maintaining relevance to local listeners,” said Macquarie Radio CEO, Angela Clark.
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