 Masters of miniaturisation in cell phone technology, Samsung
has done it again with another world first. New ‘Ultra Editions' phones
launched at CommunicAsia 2006 in Singapore are the world's slimmest mobile
phones. The new phones are not only powerful and slimmer than ever, says Samsung, their size disguises their strength.
Demonstrating Samsung's vision for the future of mobile
communications the new range includes a GSM phone only 6.9mm thin. Also in the
new range are phones at 9.9mm and 12.9mm.
Accordingly, Samsung has given the phones model numbers that
reflect their relative ‘thinness'. The Ultra Edition 6.9 (X820) is the new candy
bar flagship, while the Ultra Edition 12.9 (D900) is the world's slimmest
slider at 12.9mm. The Ultra Edition 9.9 (D830) is now the world's slimmest clamshell
at 9.9mm.
Samsung says it has designed the phones to achieve a balance
between thin design and inner strength making these phones more durable that
before by using new materials and technology.
The thin design is made possible thanks to Samsung's Smart
Surface Mounting Technology (SSMT) which reduces the number of components and
noise between components. The strength and durability is achieved by using new
materials such as magnesium and fibreglass-infused plastic are used, which
decrease the weight of the handsets while increasing durability.
The innovation goes beyond cramming the same functions into
a smaller form factor, though. Samsung has used the 12.9 to introduce uWorld a
feature jointly developed by Samsung and Adobe. The adaptive user interface responds
to the user's environments. So for example, the main screen will display a
landmark picture of the city you are located in, even adjusting the picture to the
time of day or night.
The phones all feature cameras with high resolution video
recording capability, multi-format music players, Bluetooth stereo headset
support and advanced file viewers with support for TV output.
The SPH-N2000, released in 2001, marked Samsung's first
foray into slim mobiles with advanced features. This was the company's first
well-received 9.8mm mobile phone. Motivated by its early success, Samsung will
continue to create slim mobiles in various form factors and features to meet
the needs of discerning customers around the world.
Samsung
6.9 (X820) Candy Bar
Samsung
9.9 (D830) Clamshell
Samsung
12.9 (D900) Slider
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