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A new report out of IDC in Singapore
predicts that the number of mobile enterprise email subscribers in the Asia/Pacific
(excluding Japan)
will increase balloon from 0.74 million this year to 2.72 million buy the end
of the decade.
That would translate to a compound annual growth rate (CAGR)
of 38.2% driven by expansion of the service through the ranks of the middle
management and frontline staff.
That's just the beginning., though, IDC says the push email
expansion will simply act as a driver for even more enterprise applications to
get mobile.
The ecosystem for mobile enterprise email is firming up,
says the researcher. As mobile email players turn their attention to the region
they are making a beeline for carriers to engage them in distribution deals.
Carriers recognise varying needs among different enterprises
and are therefore offering multiple solutions to the end-users. Many carriers
offer a BlackBerry solution along with their own branded mobile email service
from players such as Seven. Players such as Visto and Good Technologies are
also increasing their presence in the region, says IDC.
The entry of large players such as Nokia and Microsoft has
created new momentum in the marketplace which is at a warm-up stage in the Asia/Pacific
region with vendors now pulling out all the stops to prepare for the big race to
secure customers.
"Carriers are offering multiple mobile email solutions
originating from competing mobile email providers, to the enterprise customers.
As the competition heats up in the mobile enterprise email space, the solutions
that cater to the specific requirements of the customers in the region and
offer the best deal to the carrier will find their way into the enterprises,"
says Shalini Verma, Senior Market Analyst, for IDC's Asia/Pacific Enterprise
Mobility Research.
"For solutions vendors, securing a deal with the carrier is
only half the battle won. The real challenge will be to convert these
partnerships into customer acquisitions."
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