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HP Gets Chic With New Laptops |
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Written by Adam Gosling
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Friday, 07 July 2006 |
Hewlett Packard has enlisted the profile of renowned Australian
fashion guru Peter Morrissey to lend weight to its launch of a suite of stylish
consumer notebook PCs. Morrissey says the new chic geek look is all the
rage this winter.
The new models, a Pavilion (dv2000) and a Presario (V3000) add
some much needed industrial design to the laptop form factor. Low-key and
elegant the new notebook designs cater to what HP describes as an increasingly
tech-savvy yet style-driven consumer.
Apparently, this fusion of fashion and technology has its
own term, ‘Fashion-Tronics', which describes the integration of style and
fashion within technology and electronic equipment.
HP has employed an advanced in mould lamination technique,
which is traditionally used in luxury car interiors, to give the notebooks a high
gloss coating and greater structural integrity than standard portable computers.
Acknowledging the notebook's improved design standards, Peter
Morrissey noted that, "As technology becomes more infused in our daily lives,
like fashion, we are drawn to products that reflect our personalities,
attitudes and sense of style.
"What was once considered only for the tech geek is today
setting trends in the fashion industry. HP's new designer notebooks have broken
the mould from being functional tools and have now become fashion and lifestyle
accessories."
The notebooks are not only heavy on design they're laden
with multimedia functionality and powered by Centrino Core Duo processors, the HP
Pavilion dv2000 series Entertainment Notebook is the new flagship of HP's new
notebook series.
The chassis has a subtle, textured wave-pattern with polished
Piano black gloss casing that incorporates an integrated webcam, with
omni-directional microphones a removable miniature remote and touch sensitive
media launch buttons enable users to launch DVDs, photo albums or MP3 files in
seconds. The HP Pavilion dv2000 series carries an RRP of $1999.
Meanwhile, the Compaq Presario V3000 series Notebook powered
by an AMD Turion 64 X2 processor and also featuring the new touch sensitive
buttons, and a 14.1 inch BrightView wide-screen LCD is encased in a brushed
metallic finish with gun-metal highlights. The Presario v3000 series ranges
from $1699 - $1799 RRP.
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