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Nokia Sells 1 Million 3250's In Under Four Months |
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Written by Adam Gosling
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Wednesday, 12 July 2006 |
 Watch out Apple! The music phone is quickly catching up to
the iPod in terms of user base and if cell mobile makers can get the acoustics
right, there's big trouble ahead for the iPod.
Nokia just announced it has so far sold one million
of its 3250 twister phones alone. That's one million in less than four months and
quite an achievement in anyone's books.
What's more astounding is that it achieved those numbers in spite
of what were a set of pretty negative reviews for the product.
The triband GSM camera/music phone has a 2 megapixel camera
and storage can be taken out to 1GB or about 750 songs.
One million in less than four months!
The press has been awash this week with strategically leaked
Microsoft news about the music player the company is supposedly planning to
launch before Christmas.
We won't get into that here because it's really all just
conjecture so far (not that we mind passing around rumours).
For sure this is a big market, but we don't really
understand why Microsoft wants to get into this space. Sure it's done well with
the xBox against a corporately dysfunctional Sony. But in the music business it's
going to be up against not only the brand, fanaticism and industrial design of
Apple's iPod, but against the strength and functionality offered by companies
such as Nokia, Motorola, Samsung and more.
Ultimately people won't want to carry around two devices so
the vendor that gets the music/camera/phone device right is going to make a
killing. Can Microsoft pull this off, we doubt it is even trying.
Ironically, one of the big headline features of Microsoft's iPod
contender is its ability to download music wirelessly, using public hotspots or
the wireless LANs increasingly installed in consumer's homes.
But a solution for wireless music downloads is quickly becoming
a mainstream item for even the technically challenged. Music functionality is becoming
as standard as camera capabilities and customers are snapping them up by the
millions - literally.
With this and its other music capable devices it makes Nokia
the largest global maker of digital music players!
Heikki Norta, Senior Vice President of Nokia's Lifestyle
Products Group says: "As the world's largest manufacturer of digital music
players, Nokia continues to lead the way in making mobile music widely
accessible."
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