SMS Surveys Get You On The Run

Written by Adam Gosling

Friday, 14 July 2006

The best time to ask somebody what they think of something is right when they are in the middle of it. But how can market research companies do that when whatever it is you are doing is outside the home? Catch you on your mobile. Premium phone service provider Legion Interactive (think AUstralian Idol, Big Brother, My Restaurant Rules) has teamed up with market research consultancy The Leading Edge, to put together a solution to the mobile opinion dilemma and I'm not sure we are going to like it. Not content with getting you in your home, the two companies - who are both subsidiaries of The Photon Group - have joined forces to pioneer a way to get consumer's thoughts and perceptions while you're on the spot. Using Legion Interactive's MediacastActive product, tailored specifically to The Leading Edge's requirements, the system allows SMS, MMS or email video footage, pictures and text messages to be sent to a dedicated number and/or email address. The Leading Edge reckons it can use this system to deliver interactive market research. "This is the cutting edge of consumer involvement as everyone with a mobile phone is a potential data collector and therefore able to capture tangible information that is time and date stamped," said David Burden, CEO of Legion Interactive. "Our product efficiently sorts, filters, manages and displays interactions in the format of our client's choice, providing an ease of reporting and data analysis," said David. "As a society we are becoming increasingly mobile and our communications channels more varied and fragmented. From a market research industry perspective we need to be thinking ahead as to what technologies will enable us to work more effectively and efficiently in delivering research based solutions to our clients marketing needs," said Simon Whitcher, The Leading Edge. "By working with Legion Interactive we have developed a product helps us to deal with these issues by enabling us to capture information in difficult to reach situations in real time," he said. Related news items Consumer Advice For Premium Mobile Services -03/09/2007 Australian Idol Live On Next G -19/08/2007 ninemsn Gets Mobilised -28/05/2007 ACCC Sets Interim Mobile Prices -18/02/2007 Critical Path's Memova Mobile 3.0 Brings Mobile Email and Content to Virtually All of Today's Consum -13/02/2007 Newer news items Bono, Beckham Back (PRODUCT) RED -14/05/2007 UK Workers Still Chained To Their Desks -04/05/2007 3G Used To Push Data To Electronic Signs -27/09/2006 38 Per Cent Of Execs Feel Over Connected -05/09/2006 MobileActive Is In The House -09/08/2006 Older news items Office Integrated With Ericsson One Phone -06/06/2006 Mobile Payments Plan For US -06/04/2006 Mobile LAN With Internet Access -31/03/2006 AdultShop.com Buys Loop Wireless -15/03/2006 Vodafone Delivers Microsoft Email To Australian Market -12/03/2006 Tag This Now: