LG Has Major Hit With Chocolate

Written by Adam Gosling

Tuesday, 25 July 2006

It looks like Korean phone maker LG has a hit on its hands with Chocolate, the first in a series of Black Label phones from the company. The phone sold more than one million units globally in the first eight weeks of its release in early May. The latest reports suggest that LG Electronics has already sold 1.7 million of the devices since its launch just over two months ago. "When we created the Chocolate phone we knew had a special product on our hands, but the scale of success after just one month of sale in UK has surpassed our expectations," Simon Hahm, President of Europe Business Division of Mobile Communications Company of LG Electronics told Cellular News. "Our retail partners around the world have completely bought into the phone's ethos and appeal as a designer, desirable product and this has undoubtedly helped increase sales of the phone." Demand for the phone has even caused supply shortages as the manufacturing giant struggles to keep up. The phone's release in the Middle East is currently experiencing significant pre-release orders. Chocolate, the brand name for LG's KG800 phone is no longer alone in the company's stable of premium phones. The company recently announced that Chocolate would be available in new versions later this year. including white and pink handsets as well as a new ‘premium' Chocolate phone with unique design variations and enhanced technical specifications. "As the first handset under the Black Label premium brand, Chocolate has been an amazing international success, smashing sales records in many countries," explains Jae Bae, Executive Vice President of Mobile Communications Company of LG Electronics. "It's important to continue to develop the Chocolate family to build on this success, which is why LG is expanding the range, giving Chocolate even wider appeal." The new coloured chocolate handsets are already enjoying significant sales success in South Korea and, following in-depth research among 18 and 35 year olds around the globe, the decision has been taken to introduce the phones to select international markets. The decision to launch particular handsets will be decided on a country by contry basis, however. Related news items Armani, Prada, Labels Get Mobile -26/09/2007 LG Handset To Lead GSMA's '3G For All' Campaign: Sleek, feature-rich 3G handset chosen by 12 leading -13/02/2007 Samsung Quits Notebook Business -29/01/2007 New LG Music Phone On 3 -04/12/2006 LG Follows Carriers To iFollow -05/09/2006 Newer news items 40 Million New Mobile Phone Users Per Month -10/09/2006 Qantas To Allow BlackBerries In Flight -28/08/2006 Consumer BlackBerry On The Way? -20/08/2006 SmartPhones Fall Short Of PDA Or Laptop Replacement -01/08/2006 Two New Blackberry Handsets At Vodafone -31/07/2006 Older news items Err, I think it's a Nokia ... -19/07/2006 50 Million RAZRs And Counting -19/07/2006 The CyberShot Advantage -13/07/2006 3G Treo? Yes Please! -13/07/2006 3 Prices All You Can Eat TV At $10 Per Month -11/07/2006 Tag This Now: