MobileActive Is In The House

Written by Adam Gosling

Thursday, 10 August 2006

Normally a provider of entertainment oriented mobile phone content, MobileActive has revealed plans to become Real Estate tycoon snapping up the Intellectual Property of mapShed. As the name implies, mapShed has advanced mapping technology that enables customers to access property related information and images anywhere anytime directly from their mobile phone. It promises to be great timing for growth; consumers are increasingly mobile aware and we are just entering the peak property season with Spring sales always a highlight on the calendars of Australia's Real Estate agents. MobileActive plans to release the Real Estate application on a monthly subscription service, priced at approximately AUD$4 per month via carrier portals. The company is already in discussions with a number of carriers, with one already in the testing phase. "Real Estate launched on 3 mobile in April 2006 and has proven popular with our customers wanting real estate information on the go," said Anton Sher, product marketing manager of 3 mobile. "As Spring's peak property sales period begins we expect more customers to experience the benefit of having all the information at their fingertips, wherever they are." The service allows subscribers to dynamically request sales history, view property sales summaries, maps, property dimensions and aerial photos via their 3G mobile cell phones. The service also offers direct access to the realestate.com.au database for sales and rental listings. "This is an important strategic acquisition that places MobileActive at the forefront of the fast-growing mobile mapping and property business globally," said Chris Thorpe, chief executive officer of MobileActive. "Local maps and property information are well-suited for delivery via mobile phones because they are information needs characterised by immediacy, location-specificity, and time-sensitivity," he said. The company plans to give the service a far wider reach with an overseas rollout planned for later this financial year. The company's target is to reach 50,000 subscribers within the first twelve months. Related news items Ericsson To Build Vodafone HSPA -06/03/2008 Consumer Advice For Premium Mobile Services -03/09/2007 Mobile Speakerphone From Jabra -30/08/2007 Fujitsu LifeBook - 12.1 inch; 11 hours; 1.53kg -21/08/2007 Australian Idol Live On Next G -19/08/2007 Newer news items Real Savings From Mobile Deployments: IDC -05/08/2007 Bono, Beckham Back (PRODUCT) RED -14/05/2007 UK Workers Still Chained To Their Desks -04/05/2007 3G Used To Push Data To Electronic Signs -27/09/2006 38 Per Cent Of Execs Feel Over Connected -05/09/2006 Older news items SMS Surveys Get You On The Run -13/07/2006 Office Integrated With Ericsson One Phone -06/06/2006 Mobile Payments Plan For US -06/04/2006 Mobile LAN With Internet Access -31/03/2006 AdultShop.com Buys Loop Wireless -15/03/2006 Tag This Now: