|
|
|
First Aussie Made-For-Mobile Music Vid |
|
|
|
Written by Adam Gosling
|
|
Wednesday, 06 September 2006 |
An Electro House group called VANDALISM, who shot to the top
of the ARIA charts earlier this year with their debut hit, 'Never Say Never', have
made mobile history for themselves releasing the first ever made for mobile music
video in Australia.
The group have put together a unique version of their latest
video 'Twisted', exclusively for 3 mobile.
The mainstream music video for 'Twisted' is available now on
3 phones, but won't be released commercially on CD until September 30.
The video features VANDALISM lead singer, Cassie, watching
herself perform on a TV screen, It is the video playing on the TV screen (the video within
the video) that has been created for and will be available exclusively to 3.
Scott Taylor, General Manager of Content and Services at 3,
said: "It is a huge turning point to see artists creating specific material
for mobile phone customers.
"The mobile platform is increasingly important for artists
and here at 3 we're seeing our customers download more music direct to their
phones than ever before. We're very excited to have launched this initiative
and we expect to see continued growth in this area in the future," he
said.
The release comes just after survey results indicating waning
interest in mobile phone music hit the headlines in Australia.
'Twisted' is VANDALISM's second single and is expected to
follow the success of their first single, 'Never Say Never' which has held a
steady position in '3 mobile's most downloaded' weekly Music Videos, Audio
Tracks, and Real Tones chart since its launch.
"Andy Van is also the DJ behind VANDALISM TV, the mobile dance channel
available to 3. The mobile dance TV
channel launched late 2005 and is hosted by Andy Van with the latest dance
music videos streamed to 3 customers 24/7.
3 customers can download both versions of the 'Twisted'
video for $3 and the real tone for $5.
Related news items Newer news items
Older news items |
|
|
