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Vodafone Adds Brisbane Lions To Portfolio |
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Written by Adam Gosling
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Monday, 11 September 2006 |
Signing a three year, multi-million
dollar sponsorship to become the major sponsor of the Brisbane Lions
AFL team gives Vodafone Australia naming rights tot eh team
from 2007.
Vodafone is already a significant supporter
of the Australian Football League (AFL) with sponsorships already in place for Port
Adelaide, the West Coast Eagles. Vodafone also sponsors Radio Station Triple M's
AFL commentary team nationally.
Vodafone General Manager for Queensland and Northern
Territory Cameron Levick said the deal reinforced Vodafone's domination of AFL
teams.
"Vodafone has supported AFL in other
Australian cities for 10 years and it's Brisbane's
turn now. AFL grips this city every weekend, regardless of where we sit on the
ladder," Cameron said.
"Support for AFL has grown at an
incredible rate in Brisbane, to the point where
the Lions are the number one sporting brand in Brisbane. We're excited about the deal and
looking forward to bringing the deal to life for our customers.
"Our core objective in partnering
with the Lions is to bring AFL to life through the Vodafone network -whether that's
on a handset or at the game, we will deliver an amazing Vodafone Brisbane Lions
experience to AFL fans."
The naming rights sponsorship package
will combine hospitality and branding assets as well as money can't buy
experiences for Vodafone customers through its customer loyalty reward program,
Delight.
The sponsorship deal is effective as
of 1 January 2007.
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