Yahoo! Puts Banner Ads On Mobiles

Written by Adam Gosling

Wednesday, 08 November 2006

Time for a payback on all those freebie services mobile phone users have been getting from Yahoo! The company has announced it will start sending them graphical advertising for the first time as part of a Beta program for its mobile services. The first ads will go live later this week and will allow users to click through the ads to get more information or even place a call about the offering being pitched to them. Presumably, Yahoo! Has no plans to pitch in to help pay for the additional data costs associated with the heavier downloads. Yahoo! is ramping up advertising on its mobile services. Last month it launched search adverts. Yahoo services are available via Australian carriers, but penetration rates are low and the reach far lower than in the US. The company will be able to reach literally millions of Americans already using the company's services on mobile devices. Related news items Critical Path's Memova Mobile 3.0 Brings Mobile Email and Content to Virtually All of Today's Consum -13/02/2007 Voda Survey Finds Workers Ready To Get Out -02/01/2007 Mobile Email To Grow At 21% A Year -05/12/2006 Vodafone, Yahoo! In Ad Subsidy Deal -14/11/2006 Motorola Takes On RIM: Hurts Palm -13/11/2006 Newer news items Ericsson Signs Music Deal -22/01/2007 02 Ireland Launches Napster Mobile -12/12/2006 Vodafone Begins Bundling 3G TV -07/12/2006 Mobile DRM Company Readies For Media Boom -05/12/2006 3 Mobile Serves Up A Heap Of Cricket Content -30/11/2006 Older news items 3 Australia Gives Its Two Most Senior Execs To 3 UK -07/11/2006 3 Hits A 6 With Mobile Ashes Coverage -05/11/2006 GSMA Global Mobile Awards 2007 -02/11/2006 Aussie Vodafone Music Catalogue Grows -02/11/2006 Google Mail Goes Mobile -02/11/2006 Tag This Now: