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Mobile DRM Company Readies For Media Boom |
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Written by Adam Gosling
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Tuesday, 05 December 2006 |
With music-enabled handsets currently outshipping iPods at a
ratio of two-to-one, Digital Rights Management (DRM) specialist SDC is
outlining its 2007 strategy and product plans at 3G World Congress in Hong Kong.
The company is predicting that pay-per-download, over-the-air,
full-track music and video mobile services will soon be deployed throughout all
major markets worldwide, while subscription-based "all you can eat" services
will grow in popularity with both carriers and consumers.
SDC's mobile DRM solution, which enables secure video, full
length music and other rich media content distribution across wireless devices
and PCs, is deployed by 16 major carriers worldwide to date.
The current SDC customer list is a who's who of leading
mobile operators around the world including T-Mobile, O2, 3 UK and Telstra in Australia.
The DRM technology is supported on over 100 mobile devices
and is able to simplify the user experience and reduce cost and complexity for
carriers by using one unique application and one DRM system for all music and
video related services.
New SDC (Secure Digital Container) products scheduled for
launch in early 2007 include updated Mobile Players and its new PC Player
Version 2.0 for various carriers around the world.
The integration of existing WAP services into player
applications will continue to create an easy browsing and purchasing experience
for consumer, says the company.
SDC's new PC Player Version 2.0 solution which will launch
in first quarter 2007, will allow a single user interface that is carrier-branded
and combines music/video/radio player, browser, download manager, search and
recommendation function and device content management. It also offers the ability
to seamlessly sideload content to PCs and other devices.
It is seen as a way to simplify usage, reduce cost and
complexity for carriers and help "carriers achieve significant uplift in ARPU
from next generation data services".
"2007 is set to be a high-growth year for the mobile music
industry, as more and more consumers choose to download music to their phones,
rather than traditional media players," says Michael Bornhäusser, CEO, SDC.
"In order to maintain ease-of-use for consumers it is vital
that carriers use a single application and user interface for all entertainment
services and content. Only SDC is truly able to deliver this today."
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