|
|
|
Samsung Quits Notebook Business |
|
|
|
Written by Adam Gosling
|
|
Monday, 29 January 2007 |
Samsung has withdrawn from
the Australian notebook market completely after failing to gain any
significant market share. The company, which withdrew from the business
notebook sector late last year has now said it will stop selling
consumer notebooks as well.
According to Australian channel news site, ARNnet,
the Korean company announced its exit from the business notebook market
just two months ago and has now said it will also stop selling
notebooks in the consumer space also.
Instead
the company plans to put its efforts in the emerging Ultra Mobile PC
(UMPC) business where its expertise in miniaturisation will give it a
natural competitive advantage.
According to Norman Krieke,
Sales Director of IT and CE for Samsung Australia, the main markets
for such devices are seen as education, mobile sales forces and health.
Samsung
entered the Australian notebook market to take advantage of the massive
shift toward mobile computing two years ago. Although the company
initially made some headway, over the past years, the leading laptop
vendors, Acer, HP, Dell and Toshiba have responded by aggressively
targeting the low-cost segment leaving little room for new comers such
as Samsung and LG.
ARNnet quotes IDC PC analyst, Liam Gunson,
who said that of the 19 multinationals operating in the Australian
market those top five account for 79 per cent of sales. "Throw in Apple
and Asus and that figure rises to 88 per cent," he said.
"Up
until now, the overall growth of the market has sustained things - just
- but we won't be seeing the market continue to grow at 40 per cent per
year anymore," Gunson told the IT channel paper.
Related news items Newer news items
Older news items |
|
|
