M-Spatial's Lsde Adopted By Wind For Italian Mobile Local Search

Written by Adam Gosling

Tuesday, 13 February 2007

Wind becomes first Italian mobile operator to offer Seat PG's directory services to 800 thousand i-mode subscribers - based on m-spatial's Local Search and Discovery Engine (LSDE) PRESS RELEASE From 3GSM World Congress Barcelona, 12-15 February 2007: m-spatial, the market leader in mobile local search, today announces Italian mobile network operator, Wind, is now offering on-the-move access to Seat Pagine Gialle's (Seat PG) Yellow and White pages directory services via its i-mode and WAP mobile internet portals. Leveraging on m-spatial's Local Search and Discovery Engine (LSDE), the new service delivers a wealth of domestic and business information directly to the mobiles of 800 thousand i-mode users and 14 million WAP users.  This is the first operator deployment of the joint Seat PG / m-spatial mobile application that was launched in July 2006 to provide users with a highly intuitive and enhanced mobile local search experience. Today's announcement sees the service made available to Wind subscribers, delivering a comprehensive, location-based directory service - accessed via its i-mode and WAP portals. "Given the over 270 million hits on Seat PG's directory assistance services, it was logical to extend this popular consumer service onto the mobile," said Andy Walker, CEO at m-spatial. "Delivering mobile access to the wealth of information, at the precise moment of need, is an incredibly powerful proposition, and addresses the demand for compelling and innovative services from the growing community of i-mode and WAP mobile data users." Paolo Cellini, Head of Internet Division of Seat PG said: "We're delighted Wind has become the first Italian operator to adopt our new service. Underpinned by m-spatial's proven LSDE, we have created the market's leading mobile local search service, providing maximum benefit for both Seat PG and Wind consumers, and developing a powerful new channel to market for Seat PG's local advertisers." m-spatial is exhibiting at stand 1E57 in Hall 1. About m-spatial Based in Cambridge, UK, m-spatial is the market leader in converged local search - connecting consumers to 'local' businesses and information via mobile phones and personal navigation devices. M-spatial provides its products via a white label ASP delivery model to mobile network operators, directory providers and personal navigation providers. Its international customers include Orange, Vodafone, O2 and Seat PagineGialle, Italy's leading directory provider. M-spatial's innovative and unique approach to mobile local search delivers a 'made for mobile' user experience which offers consumers quick and simple access to both a breadth and depth of 'local' information including businesses, amenities, events and traffic conditions and is compatible with the majority of mobile devices. Converged local search also offers 'on the move' access to the same information for businesses and amenities identified via local information channels such as third party web-sites and 118/411 directory services. www.m-spatial.com About Seat Pagine Gialle The Seat Pagine Gialle Group is the European leader and one of the main operators at world level in the sector of multimedia telephone directories, offering "print-voice-online" directories, as well as complementary services such as one-to-one marketing. Seat Pagine Gialle has been engaged in information services, and search and communications tools for over 80 years. It is a success story based on a brand that is familiar to everyone, a sales network employing 2,000 persons, a technology that is constantly evolving and a database that includes 20 million households and 3 million businesses, and a wide range of products guaranteeing a real integrated system of communications to about 700,000 customers. A total of 59.5 million volumes distributed to the homes and offices of Italian subscribers (2005 figures), 18.5 million enquiries through the directory assistance service (2005 figures), and 270 million hits on online directories (2005 figures internal source) connect people and businesses, bringing together needs and solutions and promoting economic exchanges. 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