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Research Predicts Seven out of Ten Mobile Professionals Will Use Mobile Email by Year End |
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Written by Adam Gosling
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Wednesday, 14 February 2007 |
Lower prices and wider handset choice behind surge in uptake
among mobile workers
PRESS RELEASE From 3GSM World Congress:
GSM World Congress, Barcelona, Tuesday, February 13, 2007: Visto
Corporation, the partner company behind mobile email services from
more than 30 of the world’s largest mobile service providers,
today announced the findings of a survey the company commissioned
to identify and target key drivers for mobile email adoption. Based
on the research, Visto predicts that market penetration of mobile
email could reach as high as 70 percent of mobile professionals by
the end of 2007.
The survey, powered by online data collection software and global
panels from GMI (Global Market Insite, Inc.), a provider of global
market intelligence solutions, polled mobile business professionals
who rely on email at their desk in the UK, Spain and the USA.
Close to 60 percent of those surveyed admitted that, just a year
ago, they regarded mobile email as solely the domain of the elite
within an organisation, or too expensive, or limited to a few
special devices. Today, those attitudes have changed, with 70
percent believing that the service had become less exclusive, more
affordable and with far greater device choice.
Findings also revealed that the rate of uptake is also on the
increase. While only 40 percent of those surveyed were currently
using mobile email, half of those had begun to in the last year,
and a further 30 percent believed they would begin to use the
service in the next three to 12 months.
“The research confirms what we’ve seen at Visto and in
the market over the last 12 months,” explains said Doug
Brackbill, EVP and Chief Marketing Officer of Visto. “We have
reached the point where all the right elements are finally in place
– the devices, compelling carrier offerings and a mobile
email service that is as easy to use as the handset itself.”
The research also showed evidence that choice was the overriding
factor behind the surge in uptake. Of those currently using the
service, only 15 percent were doing so, because they had been
instructed by their company – a further endorsement of
Visto’s work.life research from 2006, which showed mobile
executives welcomed the chance to use technology, and specifically
mobile email, to increase their ability to manage both work and
personal commitments.
“It is clear the benefits and advantages of mobility reach
beyond the workplace,” says Brackbill. “This research
indicates that by offering the opportunity to easily experience the
freedom of mobility through their choice of handset and choice of
service provider, Visto is delivering what the mobile user needs
for both work and life productivity.
Indeed, this desire to balance work and life was emphasised by the
fact that the largest number of people – 31 percent –
were attracted by the ability to get work and personal email on one
mobile phone. Greater device choice at a lower cost influenced more
than 25 percent, with a further 29 percent citing that mobile email
had simply become a necessity in their lives. In the past year,
Visto has more than tripled its subscriber base, and announced
almost a dozen new mobile operator customers across North America,
Europe and Asia.
About Visto
Visto delivers the leading global platform for
mobile operators to provide easy-to-use wireless push email to the
broadest set of mobile devices. Visto’s open solution enables
email for the mass market, targeting enterprises, small businesses
mobile professionals and consumers.
The company’s patented
Visto Mobile(tm) platform with ConstantSync(tm) technology works in
real time with POP3, IMAP, Microsoft Exchange and Lotus Domino
email solutions for personal to business use, providing maximum
control and flexibility for the operator and choice for the
customer. Visto’s customized, brandable solutions are
available through mobile operators worldwide including Cingular,
Elisa, Rogers Wireless, SmarTone, SFR, Softbank Mobile,
Sprint-NEXTEL, TELUS Mobility, Turkcell and the Vodafone Group.
Established in 1996 and headquartered in Redwood Shores,
California, with offices in Seattle, Toronto, London, Milan, Paris,
Madrid, Munich, Tokyo, Beijing and Tianjin, China, Visto is backed
by Oak Investment Partners, Draper Fisher Jurvetson, Meritech
Capital Partners, DFJ ePlanet Ventures, DFJ Growth Fund, Rustic
Canyon Ventures, GKM and Blueprint Ventures. For more information,
visit
www.visto.com or email
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