New mobile multi-media service from
Roamware set to bolster mobile operator revenues
PRESS RELEASE From 3GSM World Congress:
Barcelona, 13th February, 2007:-- Roamware, the global leader in
roaming and mobile connectivity services, today announced the
introduction of Roamware Media Call, a revolutionary media
personalization and distribution service which aims to make
sharing media by mobile phone as easy as making a phone call. The
new service, set for launch in the second quarter of 2007, allows
consumers to personalize their calling experience by sharing video,
music, and other media content with each other before, during and
after a mobile call.
Roamware Media Call adds an entirely new media element to the
mobile user experience, providing the freedom to communicate
favorite songs, blogs, video and pictures in addition to making a
standard voice call.
A Roamware Media Call user can send a
range of new content including a personalized “Caller
ID” experience to the receiving party.
This can include
elements such as a blog incorporating a ringtone or music track and
other rich visual media which is played on the receiving
party’s handset when the call is made.
During the call,
collaborative communication enables users to share media
‘back-and-forth’ with one another. After the call ends,
the receiving party has the ability to download or purchase new
content shared by the caller through Media Call’s mobile
commerce portal.
“Media Call will revolutionize
mobile communication in much the same way that the internet changed
computing; turning the traditional mobile phone call into a two-way
multimedia communication experience,” said Roamware CEO,
Bobby Srinivasan. “The service offers exciting new revenue
streams for operators and content providers, enabling new methods
of advertising, mobile commerce and content
monetization.”
“This new service places Bollywood
in the palm of your hand,” said leading Bollywood film
director Sanjay Gupta. “I’m excited about the new ways
Media Call allows us to reach our fans around the world, anytime,
anywhere.”
Media Call is designed to enable a number
of new, flexible revenue streams for mobile operators – from
paid content and subscription revenue with increased data and voice
usage, to promotional and advertising revenue models.
Given the
content-rich nature of Media Call, combined with its ease-of-use
and close relationship to regular phone calls, the service has an
opportunity to unleash the potential of the world’s new
mobile audience for content consumption and create a new platform
for “viral marketing” of video and music.
everaging its existing customer base of
over 250 operator partners in over 100 countries, Roamware plans on
aggressively launching its Media Call to the global market over the
next six months.
About Media Call
Roamware uses a combination of a device
client application, a web/mobile portal, network node, and content
sources, all working together to form the Media Call service.
Requirements:
• Media Call client application must
be running on both parties handsets
• Receiving party has agreed to
receive such forwarded Media Call
• Sending party has defined his/her
preference of Media Call for receiving party
• Both parties must use a Class A / B
GPRS or 3G handset
About Sanjay Gupta
Sanjay Gupta has been responsible for such
critical and commercial successes as Kaante, Musafir and Zinda.
Along with Sanjay Dutt, he founded White Feather Films in 2001, one
of the leading entertainment companies in India with operations
encompassing motion picture and advertisement film production.
Drawing upon their dynamic production experience and unique
history, Sanjay Dutt and Sanjay Gupta have been providing
filmmakers the opportunity to create innovative and groundbreaking
cinema that challenges, provokes and inspires. Their forthcoming
releases include the ambitious Dus Kahaniyaan, Hansal Mehta’s
tribute to film noir, Woodstock Villa, Apoorva Lakhia’s
realistic crime drama, Shootout at Lokhandwala, and Sanjay
Gupta’s eagerly awaited motion picture, Alibaug.
About Roamware
Founded in 2001, Roamware is the leading
and fastest-growing global roaming & value added solutions
provider, servicing more than 250 networks in over 100 countries
servicing 700 million + mobile consumers globally.
For more
information on Roamware, please visit www.roamware.com
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