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Vodafone to offer new eBay mobile service Print E-mail
Written by Adam Gosling   
Wednesday, 14 February 2007
PRESS RELEASE From 3GSM World Congress:

  • Leading e-commerce marketplace to be easily accessible to Vodafone customers
  • New mobile application ensures best customer experience on mobile
  • Vodafone is to offer the new eBay mobile service to customers, enabling them to keep up with their latest purchases, wherever they are and whenever they wish. The eBay application will be free to download (1) on Vodafone live! or embedded on key customer Vodafone handsets. Launching in Italy initially, the new eBay mobile service will be available across Europe later this year.


    The eBay mobile application, accessed directly from the customer’s handset, will include the ability to search and browse items, find deals, bid on items and buy fixed price products. The application will be embedded onto key consumer handsets from Vodafone in the future. Customers with compatible handsets will also be able to download the application from Vodafone live! The application will help consumers track their eBay activity in real time on their phone and will also ensure their mobile and web activity is synchronized.

    “As we move closer to the convergence of web and mobile, it is essential that we can offer our customers, leading Internet based services, such as eBay, in an easily accessible way, “said Frank H. Rövekamp, Global Chief Marketing Officer, Vodafone. “There is a strong demand from eBay users to benefit from a mobile application where they don’t miss the end of auctions and bid back when they are outbid. Today’s announcement offers just that and gives Vodafone customers a great service and a clear advantage allowing them to make the most of their time.”

    “We are thrilled to launch a new rich mobile experience for eBay with Vodafone,” said Henri Moissinac, Head of eBay Mobile. “Working with Vodafone will help us build and deploy best-in-class mobile services for our users.”

    About Vodafone
    Vodafone is the world's leading international mobile telecommunications group with equity interests in 25 countries across 5 continents as at 31 December 2006, as well as 35 partner networks. By the end of January, Vodafone announced it had over 200 million proportionate customers worldwide. For further information, please visit www.vodafone.com

    About eBay Inc.
    Founded in 1995, eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay enables ecommerce on a local, national and international basis with an array of websites – including the eBay Marketplace, PayPal, Kijiji, Rent.com and Shopping.com – that bring together millions of buyers and sellers every day.

    (1) Data charges may apply
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