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AMD to License Graphics Technology Optimized for Handheld Devices |
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Written by Adam Gosling
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Wednesday, 14 February 2007 |
New Initiative Aims to Enable the Ultimate Visual Experience for Hundreds of Millions of Handheld
Devices
PRESS RELEASE From 3GSM World Congress: SUNNYVALE, CALIF. -- February 13, 2007 --AMD (NYSE:
AMD) today announced a new business focused on developing and
licensing leading-edge graphics core technologies to semiconductor
manufacturers throughout the handheld industry. This move is a part
of the AMD commitment to enable The Ultimate Visual
Experience™ across all devices from handhelds to PCs. As a
result, new handheld devices developed with AMD graphics technology
inside will reach a large audience of customers who want to enjoy
stunning user interfaces, immersive 3D games, and dynamic
multimedia content.
With more than a billion handheld devices expected to be sold
worldwide in 2007, and a growing demand for visually compelling
content for these devices, there is a need for rich graphics and 3D
hardware acceleration technology. The new AMD IP licensing
initiative combines engineering expertise, industry-leading AMD
graphics technology, and application developer and publisher
support to deliver innovative solutions for the development of
low-power 2D and 3D graphics on mobile phones.
“AMD has been developing graphics technology for PCs and
video game consoles for more than 20 years, and has shipped more
than 200 million AMD processors for mobile phones,” said Paul
Dal Santo, vice president and general manager of AMD’s
Handheld Division. “This uniquely qualifies AMD to work with
OEMs and other semiconductor suppliers to bring to market handheld
devices capable of delivering The Ultimate Visual
Experience.”
STMicroelectronics has licensed AMD graphics technology, including
2D, 3D and vector graphics core engines, as well as related
software compliant with OpenGL ES 2.0 and OpenVG 1.0 standards.
STMicroelectronics intends to combine AMD’s handheld unified
shader architecture graphics technology with its Nomadik™
platform.
“Our extensive benchmarking research found that AMD delivers
the highest quality graphics technology for handheld user
interfaces and sophisticated applications such as GPS,” said
Jyrki Hannikainen, general manager of ST's Application Processor
Division. “Combining AMD’s leading graphics core with
the proven strengths of our Nomadik leading-edge multimedia
platform will not only drive interest with application developers,
but will help feed the consumer appetite for visually rich 3D
applications and multimedia.”
AMD is driving new graphics standards, such as OpenGL ES 2.0 and
OpenVG 1.0, to accelerate the transformation of graphics for
handheld devices. Working in close collaboration with leading
semiconductor suppliers such as STMicroelectronics, OEMs and
application developers, AMD’s aim is to develop leading-edge
handheld platforms, encourage the creation of graphics-rich content
and unleash a new world of mobile entertainment experiences.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and
consumer electronics markets. AMD is dedicated to driving open
innovation, choice and industry growth by delivering superior
customer-centric solutions that empower consumers and businesses
worldwide.
For more information, visit www.amd.com
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