Huawei Latest To Whitelabel Mobile Music

Written by Adam Gosling

Monday, 19 February 2007

Huawei Technologies is teaming up with The Orchard to offer operators around the world a music service based on content from independent record labels in 73 different countries. The turnkey white label solution will make digital music and easy solution for a large number of operators worldwide. Less than a month ago The Orchard signed a similar deal with Ericsson. The Orchard catalogue includes more than a million tracks spanning a wide variety of artists. Under the agreement, The Orchard will provide its extensive music catalogue to Huawei's AIMI (Active Music offering) integrated end-to-end digital music solution. The Orchard will also assist Huawei in strategic marketing and merchandising of international and niche genres of music, bringing a sophisticated and robust advanced digital music engine to operators and a high quality experience to end-users. Dr. Che Haiping, President, of Huawei's Application and Software department said, "The partnership further strengthens our capabilities in delivering end-to-end digital music solutions to operators who are looking to provide high-quality music services to its subscribers around the world." Greg Scholl, President and Chief Executive of The Orchard commented, "Huawei's commitment to the digital music and media space, and valuable coalition of partners, will greatly enhance the development of a robust and legal digital music marketplace - providing a fantastic platform to operators, and a great value proposition to customers. We're pleased to support their efforts as a key and committed partner." Supporting over 160 million subscribers worldwide, Huawei works with leading mobile operators such as China Mobile and Thailand's AIS, in the area of digital music. The company provides an open digital music ecosystem for service and content providers worldwide. With its integrated AIMI digital music solutions that fully support Ring Back Tone (RBT) evolution to other digital music services, Huawei is helping maximize profits for operators. www.theorchard.com. www.huawei.com. Related news items Nokia E51: Smarter Than It Looks -19/09/2007 Telstra Launches Another Coonan Attack -12/09/2007 Engin Buys Into Unwired -03/09/2007 Mobile Speakerphone From Jabra -30/08/2007 What Colour Is Your Phone -27/08/2007 Newer news items Yahoo! Go Goes Windows: HTC Laps It Up -07/03/2007 Another Wikipedia Scandal -05/03/2007 BigPond Has V8s Live On Mobiles -04/03/2007 Vodafone Delivers V8 Content -26/02/2007 Making Money From MMS -21/02/2007 Older news items Ericsson Signs Music Deal -22/01/2007 02 Ireland Launches Napster Mobile -12/12/2006 Vodafone Begins Bundling 3G TV -07/12/2006 Mobile DRM Company Readies For Media Boom -05/12/2006 3 Mobile Serves Up A Heap Of Cricket Content -30/11/2006 Tag This Now: