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Making Money From MMS |
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Written by Adam Gosling
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Thursday, 22 February 2007 |
Mobile content is definitely gaining momentum in Australia, with Gen Y
quickly getting a grip on MMS messaging (multimedia SMS). The
Acceptance of the technology among younger consuemrs has turned into a
nice little side-line business for these to savvy Gold Coast tourism
operators.
A promotion that was expected to last only for the two weeks of the
2006 Schoolies period has turned into a new income stream for the
operators of the Infinity and Spacewalker attractions in Surfers
Paradise.
During Schoolies, they began offering visitors the opportunity to have
their souvenir photograph sent to their mobile phone as an MMS message,
in stead of the traditional printed pic.
"It was hugely successful,'' says Tane Thompson, Director of Infinity.
"Their age group is savvier with their mobile than most. They are the
highest users of text and picture messaging in Australia so we
developed a promotion specifically for this market.
"The promotion was expected to only last during the festival but we
have now included an MMS service as part of branded souvenir offering -
a unique memory of a unique experience. Customers can still order a
hard copy 6x9 photo or have their photo sent to them via email - this
is a novel memento that Generation Y seem particularly attracted to.''
The two companies are using a service from MessageNet, which claims to
be Australia's market leader in corporate SMS and MMS communications,
with several companies integrating this technology into their business
processes.
Another exmpale Messagnet puts up as innovative use of the short
message data technology is New Zealand company iTICKET which is sends
barcodes to customer's mobile phone as an option to having a printed
ticket sent to them by traditional mail.
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