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SANDISK INTRODUCES microSD MULTI SD KIT |
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Written by Adam Gosling
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Thursday, 22 February 2007 |
TO SIMPLIFY BUYING MEMORY CARDS FOR MOBILE PHONES
Adapter Kit Provides microSD Card, miniSD Adapter and Standard SD Adapter
In a Single Package Compatible With Most Mobile Phones That Have Card Slots
PRESS RELEASE From 3GSM World Congress: Feb. 12, 2007 - SanDisk® Corporation (NASDAQ:SNDK) today introduced the microSDTM Multi SDTM Kit, bringing together in one package a microSD flash card with a miniSDTM adapter and a standard SD adapter, at the 3GSM World Conference 2007, where SanDisk is demonstrating products in booths 7C62 and 8C74.
The microSD Multi SD Kit removes confusion for consumers and
retailers in selecting the correct card for a mobile phone, because the
kit supports all mobile phones with SD-based card slots. According to
SanDisk research, 87 percent of the latest mobile phone models with
card slots are designed for either microSD, miniSD or standard SD.
"Consumers,
when shopping for memory cards, don't always know what type of SD slot
is in their mobile phone. The microSD Multi SD Kit makes the purchasing
decision a snap, because the card is guaranteed to fit-either directly
through a microSD slot, or by using the adapters for miniSD or standard
SD slots," said Jeff Kost, vice president and general manager of mobile
consumer solutions for SanDisk. "Retailers also get a break, because
sales associates can focus on the benefits of added capacity rather
than worrying about compatibility."
The kit makes it easy to
enjoy music, photos, video clips and personal files on multiple
devices. For example, a large video clip could be downloaded through a
laptop computer and transferred to the microSD card using the kit's
standard SD adapter. The microSD card could then be placed in a phone
with either a miniSD or microSD slot. The kit is also compatible with
personal electronics other than mobile phones, including SD digital
cameras, as well as SanDisk's Sansa® e200 series, Sansa® ConnectTM, Sansa® ExpressTM,
and Sansa c200 series of MP3 players. This flexibility makes it more
likely consumers will use their portable devices, especially mobile
phones, to enjoy music, photos and video.
The microSD Multi
SD Kit comes in three capacities: 512 MB, 1GB and 2GB.* Retail release
of the kit is planned for later in 2007, with the Australian release
date and pricing yet to be confirmed.
SanDisk is the
original inventor of flash storage cards and is the world's largest
supplier of flash data storage card products, using its patented,
high-density flash memory and controller technology. SanDisk is
headquartered in Milpitas, California, and has operations worldwide,
with more than half of its sales outside the U.S.
*1 gigabyte (GB) = 1 billion bytes; 1 megabyte (MB) = 1 million bytes
SanDisk's web site/home page address: http://www.sandisk.com
SanDisk's product and executive images can be downloaded from http://www.sandisk.com/corporate/mediakit/
SanDisk,
the SanDisk logo and Sansa are trademarks of SanDisk Corporation,
registered in the U.S. and other countries. Sansa® ExpressTM and Sansa® ConnectTM
are trademarks of SanDisk Corporation. microSD, miniSD and SD are
trademarks. All trade names are either registered trademarks or
trademarks of their respective holders.
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