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Yahoo!, Outlook the Easiest For Mobile Users |
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Written by Adam Gosling
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Wednesday, 14 March 2007 |
Lab-based testing of Mobile operating systems by Strategy Analytics has
declared that users find Windows Mobile Pocket Outlook to be the
easiest mobile email client to configure for a POP3 email account.
The end user benchmark report looked at Beats BlackBerry BIS, Nokia S60
and UIQ v3.0 email clients as well, but Pocket Outlook not only
achieved a 100% success rate, it also outperformed the competition in
terms of speed and user satisfaction.
The BlackBerry Internet
Service suffered fatal email configuration challenges, while
discoverability was an issue for Nokia Series 60, says the Strategy Analytics Wireless Device Lab.
“Participants showed a strong preference for an on-device wizard
approach to email setup” according to Paul Brown, User Experience
Analyst at Strategy Analytics. “Step-by-step guidance through the
setup process makes it very difficult for participants to actually go wrong.”
Kevin Nolan, Director of the User Experience Labs, added, “None of the
participants were able to setup an email account on the BlackBerry
device without assistance. Every participant felt it was
counterintuitive to be required to access the web browser in order to
setup a new email account.”
The newly launched Lab also took a look at the content side of things
and found that Yahoo! has the best user experience for mobile Internet.
That study compared it with Google, Napster, YouTube and MySpace.
Strategy Analytics asked users to carry out a set number of tasks
specific on each provider site using both a laptop PC and a wireless
device.
“Yahoo! Mobile achieved the highest rating, primarily
due to the fact that it represented the best replication of the full
website on the Third (mobile) screen,” according to Paul Brown, User
Experience Analyst at Strategy Analytics. “However, mobile
implementation of these brands is tangibly inferior to the fixed user
experience across a range of metrics.”
David Kerr, VP of the
Global Wireless Practice, added, “Many users, especially among digital
enthusiasts, show a preference for web search, web mail and web 2.0,
user generated content and social networking content over branded
content.
"However ease of access and discoverability of content on
mobile handsets continue to be a huge pain point which is directly
limiting content consumption,” he said.
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