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MMS Postcards Arrive in Aus |
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Written by Adam Gosling
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Wednesday, 14 March 2007 |
Internet publishing outfit PJ McKenna & Associates is looking for
partners to take its new mobile content business to market. MMS-based
postcards are already a hit overseas but this is the first time such as
service has been available in Australia.
PJ McKenna & Associates says the innovative service is available
immediately for end users, but that it is also looking for resellers
and other
retailers to help it take the product to market.
The MMS postcard services is a way to send real-life postcards through
the mail by sending an electronic message from your camera phone. The
service picks up their MMS message, does a high quality print out of
their postcard and sends it to the destination of your choice using
Austrrealia Post - just like a regular postcard.
Paul McKenna, Director of PJ McKenna & Associates, said dealers and
retailers "interested in staking their claim in the booming mobile
digital content market" can offer MMS Postcards as a private label
service.
The advantage of MMS Postcards is that it offers an easy, low-risk way
to get a piece of the action. Partners make make a margin on each
postcard sent, but don't have to do anything to deliver the product.
Each postcard can be branded with your own partner logo, a promotional
message and second chance offer to provide MMS Postcard resellers a
full whitelabel service solution, explained MacKenna.
In addition, each time one of a user sends one, the the
system can be programmed to automatically reply with a confirmation
message and a follow up offer or promotional message such as "Thank you
for your MMS postcard. Your card is now on its way for printing and
delivery. Mention the code MMS and get 10% off any purchase".
"The use of mobile email and SMS texting is growing at a phenomenal
rate. But while these mobile data services are booming, its very hard
for dealers to get a piece of the action," explains McKenna. "People
still enjoy sending and receiving traditional paper postcards.
"MMS Postcards are a way to not only bridge the gap between electronic
communications and the traditional through-the-mail postcards, they are
a great way for dealers, resellers and other consumer oriented business
partners to get into the mobile content business," ," he said.
The system can accept MMS messages even from overseas so Aussie
travellers overseas can cost-effectively send postcards to their
friends and relatives back home, or travellers from overseas visiting
Australia can send a greeting back to their home country.
For Australian's travelling abroad the local system promises much
faster delivery times than are possible with "snail mail" rform Europe
explained the company. A traditional postcard would be mailed locally
in Europe and it would
take at least a week to arrive in Australia, however, the MMS Postcard
reaches Australia in seconds and it is printed and delivered in just
2-3 days.
The system is end-user friendly and does not require any additional
software to be installed on the phone. Also, it works with any carrier
and any camera phone as long as the subscriber has Premium MMS
activated. Billing happens conveniently and automatically through
premium SMS service charges which are added directly to the customer's
next mobile phone bill.
www.mmspostcards.com.au
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