Award Winning Low-Cost Motofone Debuts

Written by Adam Gosling

Thursday, 15 March 2007

After winning the "Best Ultra Low Cost Handset" Award at 3GSM World Congress 2007, Motorola's MOTOFONE is now available in the Australian market. The MOTOFONE is the first of a new breed of handsets designed based around Motorola's evolutionary new SCPL design platform which aims to disrupt today's communications by providing exemplary design and functionality with low-cost funded by enormous global volumes. The SCPL-based design platform borrows elements from Motorola's iconic portfolio of phones like the RAZR promising users a flat keypad, eye-catching colours and innovative materials. It is Motorola's thinnest phone yet, measuring a Samsung-style 9mm and unbelievable size for a value-priced handset with an extensive core feature set. "The easy-to-use MOTOFONE incorporates the style that Motorola's brand is synonymous with," said Andrew Volard, Managing Director, Motorola South Pacific. "The launch of MOTOFONE in Australia is another big step forward in Motorola's drive to enable people to experience their first mobile phone call. "Specifically made to meet the needs and tastes of consumers such as those right here in Australia, MOTOFONE is a true game-changing handset that will redefine the mobile landscape," said Volard. The phone's user interface is easier and friendlier for first-time users to navigate, place a call, and retrieve messages because it focuses on icons and voice rather than text. A truly global design, the phone not only offers voice prompts in your preferred language, it has a large, high contrast screen, powered by the revolutionaryClearVision displays that makes it easier to use the phone outdoors.  E Ink Corporation, the leading supplier of electronic paper displays, is providing the display technology behind MOTOFONE's ClearVision. The changeable electronic ink display is easy to read in bright sunlight or dimly lit environments from virtually any angle - just like paper. Additionally, the display is plastic, lightweight and ultra-low power, making it ideal for mobile and power sensitive applications by eliminating the weight andbreakability of glass used in LCD displays. "E Ink is unleashing the design freedom of Motorola which enables disruptive innovation," said Russ Wilcox, CEO of E Ink Corporation. "Today's launch marks a big milestone in the display industry as it shows that electronic paper displays are entering the mainstream."  But above all, the thing that stands out about the MOTOFONE F3 for GSM is the price. Available in Australia through Optus the phone carries a RRP sticker of just A$69. Related news items Tiny Rugged UMPC WIth Vista -10/10/2007 Consumers Want FMC: Companies Don't See The Benefit -02/10/2007 Nokia Buys Map Company For US$8 Billion -02/10/2007 Seven In Unwired Takeover Bid -26/09/2007 Next-Gen 3G RAZR DownUnder -24/09/2007 Newer news items BlackBerry 8800 In Australia -28/03/2007 Palm To Update Treo 750 OS -27/03/2007 Palm Backs Hands Free -27/03/2007 SAGEM Offers Another Shell -26/03/2007 Google Phone Would Be Significant Departure -19/03/2007 Older news items Nokia Introduces Software Updater -07/03/2007 New iPaq A Dud Says Gartner -28/02/2007 Nokia Tips Navigation As The Next Must Have -25/02/2007 Sony Ericsson W880i Launched On 3 -22/02/2007 Talking To Your HP iPaq About FMC -22/02/2007 Tag This Now: