Optus, Fairfax Put Finance On Phones

Written by Adam Gosling

Friday, 04 May 2007

Mobile phone network operator, Optus will start offering customers mobile access to Fairfax's business and finance news content on their mobile phones from next week. The agreement between Australia's second largest carrier and Fairfax Digital's extends on an existing relationship between the two companies. Jack Matthews, CEO, Fairfax Digital commented: "This is a strategic deal for Fairfax Digital in that it cements one of the biggest mobile phone content deals in Australia. Fairfax Digital leads the industry in developing customised mobile content solutions, with the opportunity to take a similar approach to other distinct content categories." Henry Calvert, Acting Group Director Products, Optus Consumer, said Optus 2G and 3G mobile customers would be the first users in Australia to view Fairfax's business and finance content on their handsets. "Customers will have the latest business and finance news delivered direct to their mobile phone whenever they want it," he said. "We've also made it easier for people to get information that is most relevant to them with our new business and finance personalisation features. "Just by simply clicking a few buttons to set up their preferences, Optus customers can have news sent to them proactively so they don't need to hunt around for it," said Calvert. Fairfax Digital content available to Optus mobile customers includes: Daily business and finance stories from the Fairfax Digital portfolio of publications including the Business Day properties of Sydney Morning Herald and The Age, Money Manager and Trading Room. Data from leading exchanges including stocks, currencies and indices. Daily market round ups: business winners, losers and the biggest movers. Business essentials including how to guides, expert advice and stock tips. Market reports served as daily video bulletins and premium Fairfax Digital audio podcasts from Alan Kohler and Michael Pascoe (all multimedia content will be streamed). Entrepreneur and Small and Medium Business (SMB) users will find the following areas of interest: sales and marketing, communications and connectivity, IT and networking, business planning and cash flow and payments. Related news items Tiny Rugged UMPC WIth Vista -10/10/2007 Consumers Want FMC: Companies Don't See The Benefit -02/10/2007 Nokia Buys Map Company For US$8 Billion -02/10/2007 Seven In Unwired Takeover Bid -26/09/2007 Ringtone Service Wins Creativity Award -26/09/2007 Newer news items Live Earth Uses TXT To Get Message Across -06/07/2007 Vodafone Puts Rugby On Your Mobile -25/06/2007 ninemsn Gets Mobilised -28/05/2007 Missy Higgins On NextG Mobilecast -28/05/2007 Drive Gets Mobile -11/05/2007 Older news items Google Launches Voice Activated Search -10/04/2007 BigPond's AFL For Mobiles -09/04/2007 Women More Likely To Dump You Via SMS -04/04/2007 Google Gear On LG -29/03/2007 MMS Postcards Arrive in Aus -13/03/2007 Tag This Now: