Boost Mobile Targets "Hot Young Aussies"
Written by Adam Gosling   
Tuesday, 13 November 2007
Launching its own branded phone and another five which target the youth market, Boost Mobile is getting readyfor the Christmas spending frenzy.

Some of the phones are co-branded designs made in conjunction with youth oriented swimwear brands Roxy and Quiksilver for the "surfie guys and gals" while others concentrate more on music or gaming.

Boost is also making a special Christmas offer - providing a $100 bonus credit on the first recharge for every new handset purchased in November, December and January.

Boost Mobile "Game" Phone (Boost Mobile Platinum)
The phone also boasts a sleek, slimline mirror like style, and all the features you'll ever need, including a 1.3 Megapixel camera, MP3 Player, Bluetooth, FM Radio, 60 MB memory with Micro SD slot and mobile Internet with $10 on-net credit included. Targeting the avid gamer, the Game Phone is Boost Mobile's first ever branded phone, the Boost Mobile Platinum. Featuring premium content from renowned game developers EA Games, users can access pre-loaded full versions of three EA games (SIM City, Medal of Honor and Need For Speed Carbon) and direct access to the entire EA Games catalogue. (RRP: A$149)


Boost Mobile "Mobile Music" (Nokia 5300)
Music lovers rejoice, thanks to the new Nokia 5300 Mobile Music phone.  This phone comes with preloaded free ringtones from EMI, as well as premium retro-style Sound Surgeon headphones in matching white and red colourways so it's ready to rock. You can listen to your favourite tunes wherever you are, thanks to the MP3 Player, FM Radio, 256MB micro SD memory card and Bluetooth (A2DP) capabilities for easy file transfer. Add in a 1.3 Megapixel camera and mobile internet, and this is one premium phone to get your hands on. (RRP: A$179)


Boost Mobile "MK Gold" (Motorola K1 Gold)
This is THE phone for fashion-forward ladies or men. Featuring a golden mirrored finish and ultra-thin profile, this handset not only delivers great visual appeal but all the features you'll ever need. Take pics at parties and concerts with the high quality 2 MP camera and video capture and playback functions, and/or listen to your favourite tunes in style with the MP3 player and matching gold retro-style headsets from Sound Surgeon. In short, the MK Gold is the ultimate lifestyle phone, also featuring Internet capabilities (instant messenger, Bluetooth and Mobile internet), a hi-res 262K colour screen and a large internal memory (20MB expandable to 1GB). (RRP: A$199 - Exclusive to Allphones and Optus World)


Boost Mobile "Roxy Phone" (Samsung C520 white)
Just in time for Summer, the Samsung C520 Roxy phone features the exclusive Roxy ‘07 "hearts" design that will look the part whether at the beach or on the street. Slim and compact, the Samsung C520 Roxy Phone has a complete set of features, including built-in VGA camera and handsfree, FM radio, MMS picture messaging, speakerphone, Mobile Internet, polyphonic Ringtones and $10 on-net credit included. (RRP: A$99)


Boost Mobile "Charmed Phone" (Samsung C520 Red)
The Samsung C520 Charmed phone possesses an intriguing sparkle and charm. Featuring a striking red, contoured design, the phone comes with a pearl and ruby mobile charm. This handset has a bonus ‘Design your own' mobile charm kit', complete with butterfly, skull and flower metallic stickers, Chains and charms so every girl can make their phone unique.  
The Charmed handset also comes feature-packed, with a built-in VGA camera and handsfree, FM radio, MMS picture messaging, speakerphone, Mobile Internet, polyphonic Ringtones and $10 on-net credit included. (RRP: A$99)


Boost Mobile "Quiksilver Phone" (Samsung C520 Black)
The Samsung C520 "Quiksilver" phone is ideal for surf, skate and fashion die-hard fans of the brand, with its tough and durable soft-touch black casing and current Quiksilver branding. Features include a built-in VGA camera and handsfree, FM radio, MMS picture messaging, speakerphone, Mobile Internet, polyphonic Ringtones and $10 on-net credit included. (RRP: A$99)


Boost Mobile is available through participating Australia Post, Allphones, Optus World Stores, Target, Dick Smith, Kmart, Big W, Strathfield, Telechoice and various independent dealers.  Stock may vary per channel.
* Check your supplier for the fine print.

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